Task 7- Sources of information in Advertising

There are many different ways that clients and agencies in the advertisement industry gather their information, they look at many different sources like other adverts that have been created for the same product, adverts that have been very successful, using information by the public to see what they feel will attract them to a product and so on.
      Using information that has been taken from the public in the form of a questionnaire is helpful for theses companies. This is because finding out what they want help them create an advert that will catch their eye and appeal to them, making the income for their product higher and also helping the public with their needs. using information from things that have already been looked at help see what aspect have worked and what aspects haven't, this gives an idea of what should be involved in the production, to create interest from an audience.

You can find television ratings on the BARB website, showing you all different channels and programmes and how many viewings and rating that certain channels and programmes got. This is useful, giving information about a channel that you would like to watch but have quires on and a certain programme, seeing that one is popular with high ratings and loads of viewers an audience would like to see that.

A programme profile is information that a broadcasting company gives to advertisers about there target audience and other information that could help them decide if thats the channel they should advertise on . this is useful for advertisers because of the information seeing if the target audience that is brought by theTV shows are the right target audience for the product they are trying to sell.

This is an example of what the E4 advertise and sell there space between programmes, in this screen grab it explains what their target audience is and how many viewers they get. Telling the advertisment company infromation about thier audiance, seeing if this is the channel that is the right audiance for the prodct and the advert.

A rate card is showing the price of space before a programme is placed, the prices differ and change depending on the time the advert is placed and what channel and T.V programe is placed before or after the advert.The image above is an example of a rate card, explaining and showing different slots in a shown is free, and how much it will cost. If an advert would like to place its advert on peak times, looking at the times it shows that it will be more then having their advert at night.