Task 6 - Audience information

To create an advert you had to study and find different audiences that relate with your product, its easyier and more useful to study audiences because of there different interests and the different people they are. who might have different views on the product you are trying to sell.  For example if you are selling tools for a farm, it would be no use for someone who works and lives in the city, so it would be aimed at different target audience. 

- There are different ways that audiences are split; this is to make it easier for the advertising team to sell their product.

-      - They can split it into social grade, selling a product of someone who has a very high paid job to someone who has a low paid job, and products they think this social group can afford.

-      - They can be split up into their Psychographics, being put into sections that best suit them and best describes their life and their situation. For example there could be the succeeder, someone who has got what they want has enough money and is happy with their life and what they have in it. There is also the aspire, someone wanting to be like others showing off and trying to be flash with what they have, looking up to other people and what they do and wear.

-      - Geodemographics are another way that an audiences can be grouped, being grouped in the different areas they live. Like the example if someone lived in the country a product they need would be different to someone living in a urban lifestyle.

-       -Age, this is another group, creating a product and advert that will appeal to a set age. The older the audience the more the advert changes, starting from late night adverts that come and involve sex appeal.

-     -   And gender, there are different products that are more useful for the opposite sex, because of the different gender the advert could use different colours and the same sex gender as the main character and so on. 

   knowing what kind of audiences there is very useful when creating an advert, knowing that your advert is appealing to the right consumer who will be interested in the product.  It is useful to divide in sections like psychographics due to the fact that different people are living different financial and living arrangements. By doing this you can find a product and an advert that will appeal to this type of person, this will help with the product being bought and the company collecting more income. Different age is  useful, this is because knowing the age of an audience creates an easier job when creating the advert. knowing how the advert input together and how they are going to advertise there product, if there product is for a younger age group the theme is going to be different then if it was for a older audience.
       Gender, different genders need different things meaning adverts are going to have a different theme that will help advertise there product. Using sanitary towels as an example, girls are the main target audience for this product meaning the theme, style is going to be for this target audience. Using props and themes that relate more to girls to catch there opinion. Social grade, another way that is useful to help advertising companies separating them into social grade. This is to make sure that they are advertising a product and creating an advert that is correct and more helpful and interesting to an audience. 

 The BARB provides official viewing figures for UK T.V. It uses specialist research companies to collect different data that represents the T.V viewing behavior of the UK’S 26 million T.V households. 

 In this image it shows what type of work the BARB does, taking different channels like the' BBC' and 'Channel 4' and recording how man views they get on different programs. They record the average daily reach, the weekly reach, and the average weekly viewing.

An audience measurement panel measures how many people are in an audience, it could be with a film, T.V, newspaper, magazine and web traffic on websites, this is to help broadcasters and advertisers determine who is listening and watching there production, recording and using this information to use if creating another production.  The pros to this are that the advertisers get to see how many people are seeing their advert and how much their product is getting out there.  This is useful so they get to find out different levels of viewer’s giving them indirect feedback on how people are reacting to there advert and how successful it is becoming.

A focus group is a group of people coming together to discuss a product, before the product is launched, so they can have feedback about the product so they can co last minute improvements, for it to become more successful. This is important because it is picking up any last mistakes or giving that last bit of feedback before it goes out. If a focus group were not present before the launch then the product would not get the feedback it needs and things will fail if information is not given back.