Task 1: Forms of Television Advertising

This is a Realist narrative and a stand alone advert. This is a Realist advert because in this advert it is showing a young couple trying to find the right place to move in then showing that is is easier to use the Halifax app. The whole situation of moving in is Realist because it is a normal day to day things for many couples finding homes. The main shots that are seen in this advert are medium close ups showing the reaction of the different objects and sightings of the different households. There are many different key lightings in all the different houses that the characters go to. there are many different key lightings showing the atmosphere of the different homes. The lighting is very low key showing darker colours giving a depressed feeling, and a darker atmosphere to the home, giving it a negative look to the main two characters. This is effective by showing the audience watching how these two characters are feeling when at these homes that they do not approve of, giving the audience a settle hint by using low key lighting how they are feeling.



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This advert is seen to be Anti-realist due to the fact that there is a talking meerkat showing and selling the advert, because of this this advert is seen as fantasy. but the meerkat is shown doing things that are seen to be realistic to us humans so this could be seen as a realistic advert, this advert also has authropamorfic qualities, giving human like qualities to animals like talking, working, and having day to ay life like a human. The shots used in this advert are, medium close ups and medium long shots, showing the reaction of the meerkats to the event that are happening. Using this anti-releast advert is effective for an audience because it grabs the attention by using animals which is unusual due to the fact that most adverts use advert thats will appeal more to an audience so an audience can relate to that certain event. The target audience that this is trying to aim for people who need insurance, using humour to change an uninteresting subject for a younger audience into an advert that will be memorable .
 
This is an anti-ageing cream advert this is seen to be a talking heads advert due to the fact that there  a few women in this advert talking about there experiences with this cream and how good it has been for them. This could also be seen as a Realist advert because women sitting down talking about beauty
products is seen as a normally daily thing. Different camera angles are used, but the main shots used in medium long shot and over the shoulder shot. This id due to the fact that they are having an interview which means the camera are getting in what both people in this advert are talking about. Using medium long shot also shows there reaction to what they are talking about and there views on the product. Also there is a lot of high key lighting in this advert, the colour is a very bright white, meaning pure and light showing that their product is very good for you because it uses natural ingredients and is pure. The target audience is shown to be mainly for older women round 20-50, due to the women that are shown in this advert.



 







This is an advert Advertising BT infinity, showing two young people finding there own apartment to move in. There are many other different BT adverts that also go with this advert like a carry on. This is a series advert due to the fact that that the advert carries on like a story. It is also a realist narrative because the story of two young people moving in finding a new home is something that happens all the time in day to day life. There are many different shots in this advert, but i have chosen the most important shots that i thought showed the product. This would be medium long shot showing the body lanugage of some of the characters about the product. Close up, showing thier reations to the product, and the product itself. there is also high key lighing in all of the adverts for BT, showing that with this product your life will be brighter and better.





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This is an advert advertising Accident injury solicitors using an animation of a crash dummy showing the accidents that could occur to the public. There using animation in this advert whilst using the computer 3D animated dummy to explain and star in the advert. it also shows Anti-realist narrative showing a crash dummy talking through the advert. Also a stand alone advert only showing this one advert with no carry on. There has been medium close up in this advert showing the different reactions and body lanugauge of this dummy of the events happerning. This show the veiwers watching the effect of accendents and how it can effect you.


This is an advert advertising marmite using a documentary type advert to advertise it. This advert uses hand held footage to give the advert a real documentary feel. The hand held footage was used throughout the advert. This is a documentary  advert due to the camera work that is used. Because this is a documentry, there is a lot of hand held footage used showing it being soemone veiw. This makes it more personal for a veiwer because they feel like they are in first person narrative when watching the footage.