Task 2/3- styles of Television Advertising

This is the Evian Baby advert advertising their brand of water. In this advert the technique of humor is being used to advertise the product by showing a mirror which gives you a look at you when you where a baby, they start dancing, which the babies mimic. Due to the humor that is being used, the audience will remember it more then an advert with no humor. This is because it gave an audience joy and pleasure whilst watching which then makes the positive feeling transfer onto the product, because of this it will stick in the brains of an audience of the advert that mad the laugh and smile.

There are many different events and people in an advert that make it memorable. In this advert its the fact that babies are used and babies are dancing, Because this advert is so unrealistic to the real world it sticks in the audiences brain because it is so unreal and funny to watch.

This adverts main purpose of this advert is that is you drink there product, you will feel young again, also many people do not find water a drink with flavor, and excitement to your meals and for your daily life, for this product to sell it has to sell to audience that water is fun and can keep you active, so showing the theme of humor is trying to get a cross to the audience that water can be exiting.

This devise is very successful due to the fact it will be remember because its funny and very unrealistic due to the babies dancing, the humor creates a atmosphere and creates joy and happiness that is shown to the audience.

The style of this advert is very Anti-realist. The scene in this advert that shows this is when the actors walk past a shop that shows there reflection, there reflection is not of there present day self its a computer generated image of a younger baby version of themselves . With this the advert include long shots to show the older and younger people dancing to the selected soundtrack. They then start dancing with the reflection copying their every move. The target audience for this advert is seen to be aimed at every one of different age groups, due to the actors in the advert, which range from very young to young adults to old people, this shows that they are trying to have a wide age group and gender group for their product.The psychographics i think that this target audience fits in is the reformer, this is because they think small is beautiful, and they select brands for there intrinsic quality. 

When watching these advert there’s different emotions that different people feel when watching, the main emotion that this advert was trying to achieve is happiness, and joy due to including street dancing. There is no celebrity endorsement used, in this advert in this advert. A brand identity is shown and created in this advert the logo of this brand is the name of the product in a red circle, on the top shows mountains in the design which try's to show an audience where this water is from. This brand also has a colour scheme, the main colours sed on the packaging are blue, white and red this shows that they want the water to be seen as pure, clean and natural but still gives you the energy that you need. Everyone knows Evian for the Evian babies. All products had they sell have the main Evian baby face, there are apps created and many other different products they sell with the brand identity.

In this advert their a few persuasive techniques used in this advert, the main techniques used are humor, using this makes the advert memorable and associate the ad with positive feelings with the product. Another used is 'plain folk' this is because non-celebrities are used in this advert; this shows to the audience that this product is good enough for ordinary people. Another is bandwagon, this is because it firsts starts out with one person dancing in the mirror, then another then another, showing that your joining in something’s that is very mainstream and something big. There is a soundtrack behind the advert that creates a different kind of atmosphere when watching. The soundtrack that is played is a very upbeat track that creates a happy feeling when watching this also brings the enjoyment from the song to the product. There are also a lot of different camera angles and special effects. For example the dancing babies in the reflection is done by a special effect, which creates the whole theme and brand identity of the product. This is successful because, it brings something new to an audience, having something that is anti-realist caches the attention of the viewer and makes it rememberable, which helps with the sale of the product. 

There are more then one style in this advert. The styles that are present in this advert are Parody and some sex appeal. This parody that they are copying is mainly used and made to help give people the edge in the 'mating game' saying that using this product will help you with women. This explains that the main style, theme, and purpose of this advert and brand is that it helps with your sex life, which shows the sex appeal in this advert. The parody shows a mock of the advert 'lynx' showing that there spray attracts females. The sex appeal is that wearing their glasses brings beautiful, half naked women to you. When watching this advert you at first don't notice that it is for a Specsavers advert, because of the familiar connection to the 'lynx' advert. When finding of that it was a parody of the 'lynx' advert brings in humor to this advert, which gets remembered by an audience and gets enjoyed. There are many factors in this advert that make it memorable, for example the actually content of the advert showing women run to you, because of the glasses causes the audience to remember and to talk about this advert. Also the style of the advert helps with it being memorable, being a parody and taking the mic out of other adverts creates talk. Also sex appeal showing the beautiful women with less clothing makes it memorable.

During the time and the society that we are in today there are many things that are helpful when selling a product. For example using sex appeal gets a viewers attention and seen in most advert in 2013 showing women in less clothing showing there bodies. Many models and celebrities are also wearing less clothing in many different music videos and magazines, which seem to make it more acceptable in everyday life. Because of products success rate in selling because of the adverts using sex appeal, more adverts thought that using this style will help with there sell, Using parody creates humor when watching humor in an advert creates emotions for an audience, if an advert has an emotion that it feed to an audience it is more likely to be remembered because of the impact it has left. The devises that are used are very successful due to it using many different styles that create emotion and target many different target audiences. Using these devises also create an advert that sells well because of the different styles that help with the sell of there product/brand or shop. It also gets many good rates and creates different emotions.

The styles that are used in this advert are Humor, parody and sex appeal. Because of the different styles used the target audience has a larger range. But for the product the target audience is young men aged around 15-30, i said this due to the main character being male, meaning that this advert makes it more easier for the male consumer to relate. Due to the way the advert is seen and laid out the main characters a man, because of this your normally put yourself in the main characters shoes. The main character is a middle-aged man  around the age range of 30-45 showing the age of the target audience they are trying to reach. Also these products main target is aspires and mainstreams, this is because many people see the parody being lynx, which is a very mainstream popular brand. Because it is a popular brand which specsavers used this target audience that lynx have to use as there own and sell to the target audience they gather. Also people follow others and follow different trends and different likes,

Many adverts have a technique that creates different emotion for an audience watching. This advert because it shows different styles like humor create a positive and funny memory that will get past on to the product which will make more of the public buy, and also shows a fantasy, saying that many women will want you if you use this product, giving different men fantasies and dreams, There is no celebrity endorsement used in this advert. This fits in with a persuasive technique that is used, 'plain folk' this technique shows the audience that they can trust and enjoy this product because it is good enough for regular people.  There are also many persuasive techniques in this advert that makes it easier for the advert to sell there product and connect with an audience, the ones present are Bandwagon, humor because of the style parody they used recreating the sexual 'lynx' advert. 'Plain folk' using people who are not recognized, help the consumer think that it’s ok for regular folk.

There are many different camera angles in this advert that creates different effect, emotion that are being shown to an audience.  for example when the women are running towards the man character they have close ups of them running in heels through puddles, this could be showing the viewer how the women would go to any extreme to have this scent.  there are also many different medium long shots showing he different woman in different bikinis running towards the main character. In this advert there are many establishing shot, this shows the whole setting telling the audience that they are in a exotic location which shows how the women are very exotic and beautiful women coming from such a beautiful island. There also a few medium close ups showing the 
attire of the women and there looks and there hunger and body language for the main character.

This adverts style is a realist narrative because of the story that this advert is based on, a women shaving her legs and feeling confident about herself in her skin. Man different women also feel this sense of confidence when they shave their legs. Also a stand-alone advert only being this one advert with no carry on and no sequence. Because this is a realist advert many people believe that this product will make you feel more confident because of it being a real life situation that all women get and go through with. Because of this they feel more comfortable and can relate more to the product being advertised and have more of a need for it. The main character used in this advert is Jennifer Lopez, which is a very famous and well know actress. Because she's such a famous actress that have many people following them, because of this many people buy the product to look like her and to be like her. Because of this famous face maybe people remember this product to the famous person in the advert, if the famous face is very successful in her job then more of the public will see her face and then remember the brand. If the main character was not a famous well know person then the product wont be seen as so amazing and so unique because its being advertised by someone that others don't look up to or is not well known.

Because this product is being sold to people in this situation, you have to shown the consumer that this product will be great for women, if a fantasy creature was shaving there legs, the female audience will not feel as connected to the advert as they are with Jennifer Lopez. Using a style of stand alone shows to the consumer that this product is the only product and it does itself justice in one advert, it does not need another advert to show how great and how wonderful this product is. This style of being a realist advert is successful due to it connecting and being on the same situation and level as the target audience they are trying to reach. 

The form of this advert is famous face, using someone well known in the media in their advert to use and sell their product.  Also this is seen to aim at women aged 16-30 for their target audience. If the main character were a man then the target audience would change and the advert would be completely different for example the famous face would change, the soundtrack, the colors and the set up of the advert. The main Method this commercial that is used to sell this product to women is the theme of a goddess felling powerful, sexy and in control with yourself. The point that this advert is trying to get across so that once you have used this razor you will suddenly feel confident about yourself, comfortable in the skin your in. you become more alive and powerful then before because of the use of there product. Because of the light and mood of this advert is so positive it creates the sense of confidence and belief from an audience to a product due to the way the advert is being portrayed. This advert has used celebrity endorsement using a famous face creates the connection between the actor and the product, so when seeing this famous face, the product they advertised comes onto mind.

The brand identity that is being created is the sexy, confident vibe that comes from using this product. This brand identity shows the avert effect you feel from the product. There are many persuasive techniques in this advert that make it a successful advert. Celebrity spokesperson, consumers transfer their admiration and their respect from the famous face to the product they are selling because of this technique. Glittering Generalities, consumers accept the information about this product making you feel like it will make you feel like a goddess without any information or evidence to back it up.

There is a soundtrack being played behind the advert, the music that is being used it a well know song called Venus. The Music has a very cheered and exiting feel, having a beat that creates the sexy independent women vibe. Because the main theme and the main message of this advert is that when using this product you will become a goddess, with so much confidence and style, this song help get this message across because of the lyrics and the main beat used.

This is an advert for Gillette Venus women's razors, when watching the first few seconds of the advert you cannot immediately tell what this advert is trying to sell. But different low camera angles are used to shown the man actors legs which then lead to a short scene of her shaving her legs with the product that is being sold.