Audience research:
There are many reasons for a person to do different kinds of research before creating an advert. There are different steps of research someone can go through to really understand and know the background behind there upcoming advert.
It first starts with primary Research, this is when you go into detail finding aspects and information that will help your advert, like questionnaires from the public and photos and focus groups. There is then secondary research. This is looking at research that has already been done like books, published results, summaries of other peoples work. This again widens your range of understanding for the creation of your advert.
Tertiary, combining Secondary and primary together using your own information that you have found with the information that you have found to of you to stronger your resources. Quantitative, measurable data, can be measured with a fixed amount. Quantities, deep information, useful but hard to summarise, Good for large amount of information like having opinions from 100 people or more.
All of theses are very useful for audience research. Audience reasearch is looking into different kinds of information to see what grououp of audiences thier are and what kind of products and themes fit with a certin kind of person. The main one that would be used in Audience is primary research, finding out using you own knowloge and research what kind of groups thier are that different audiences fit into. Also secoundary research can be used due to thier being many other different infomation about the grouping that have been found by others. For example phycographs, there being different groups and all groups have different needs and different wants, this is uself finding out what needs certin audiences want and what theme willl attact them more then others.
Market research:
There are also a few that are very important when trying to find things for market research. Secondary research can help by using other resources like books and summaries of other peoples work to find out different information about the market, and what kind of other brands have to offer. Quantities will also be helpful when trying to collect market research, due to them trying to find out what sales figures other products got so finding out a large amount of information. Also Tertiary, using some of your own knowledge about other companies and what you have researched and widen that information with things in books and summery that could be useful with your research. An example of this is when looking at other products using other peoples research gives you a wide range of facts to look at, there vewing sales , what there income from the product is. A pro to market research is that you get to see how succesful other adverts sold the product, seeing what went well in thier advert, what audiences did not like, what audience they tried to aim in for and so on. Because of this, it is esaier to have this infomration taking on the ideas from other companies and making it esaier to put the knowologe to thier own product. A disadvantage of market resarch is that .....
Production research:
The styles of research that will help with understanding production would be primary research, coming up with creative designs and ideas about the production you are going to make. for example finding out different information about the script, and what is going to be included in the advert. Also secondary research, finding out what other ideas have been used in other productions, and how successful that idea came across to the consumer Using the information you found by yourself and information that has been their for you also helps, comparing the ideas and finding of useful facts that can help with your production.
Advantages and disadvantages of primary research:
One advantage of primary research is being able to explore and use secondary research preformed and done by other researchers, finding out their own information about there production gives them more study and lets them address the issue that they are trying to focus on. Because they are Finnish their own information they can study on their product in more detail and analyse it finding benefits and disadvantages with the product. A disadvantage of primary research is its very time consuming, because the researcher starts off with no existing data, meaning they start off from scratch. Also this is a vey expensive way of finding information because it all has to be independently collected, without help from any existing data.
Advantages and disadvantages of secondary research:
An advantage of this research is that it dose not take up a lot of time due to the data and information already existing. Also the information that already has been done is normally accurate giving the researcher a clear and correct information to go by. Their are also many different disadvantages of this research, because it is done by someone else, you don't know who done it and how accurate it is. It could also be biased telling it by one persons opinion which could not match many other peoples opinion which would be bad for your production.
Advantages and disadvantages of quantitative research:
Advantages of this style of research is that this can hold large amounts of data, making it easier to ask a larger amount of information from a large amount of people. Another is it is relatively easy to administer, making faster to collect the data and move on. Disadvantages of this style is, its hard to design and work a questioner which is the correct and helpful information for what you want. The closed questions that have been created can not be altered or adapted.
Advantages and disadvantages of qualitative research:
Advantages of this style are, it helps and allow the researcher to measure and analyse the data which is helpful to the production. Another is the researcher is more objective about the findings of the research. Disadvantages of this style are, that you can not ask subsidiary questions, meaning the answers you get from the questions are 'yes' and 'no' but the answer could be in the middle. Another is that you can not be sure if the person filling out the questionnaire is fully aware and understands the question and is being honest with their answer.
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