3A-Contracts and Ethics

There are a few types of contracts in T.V and film industry that show different work times. These contracts are.

-Full-time and part-time contracts

This is when the employer works a certain amount of hours; it also comes with benefits like annual leave and sick leave. Normally work 30-40 hours a week.

Part time, this carries fewer hours then a full time job, and does not get the benefits of annual leave and sick days, working less then 30 hours per week.

-Fixed term contracts

A contract that is only available in a pre-arranged time, they have a contract with the agency not the company the agency is working for.  They only have that job for a cretin amount of time.

-Agency staff

These are people that fill in for other workers due to sick leave or annual leave, they still get the same treatment and the same rights as the worker who has left. Temp is at the job for a cretin amount of time, hired by a cretin agency that a company got involved to hire a temp.

-Freelancers, consultants, contractors

Working for themselves, is not committed to a particular employer but is represented by a agency or company.

-Zero hour contracts 

Does not to work for an employer, agrees to be available for work as and when required, this means no hours are recorded or specified. 

Exclusivity
This is when someone in the industry has made an official agreement, with the time they have been working for the company, as a production is in the process of  people involved in the T.V and film that is being shot within the same time of other projects come up, the others in the company would not be able to go to a different project as they are in a different contract with in a different project.  


Confidentiality is when someone who has a contract for a show has to keep secret cretin parts of the show they are on a secret to show as a surprise for an audience. This means there is a play of silence in this contract, meaning that this is a set of rules or a promise that stops you and gives you limits for doing cretin activities. An example of this is a lawyer, often required by law to keep confidential anything pertaining to the representation of a client.  An example In the T.V and film industry all cast and crew are meant to sign this part of the contract to keep the production ideas a secret, if this is broken then action will be taken to the person that has broken this contract.

http://murphyhannah.wordpress.com/2013/03/18/bbc-codes-conventions/
There are many different codes of practises for the BBC, making sure that there audience is getting the best and the most out of the channels broadcasted. Knowing that there are codes of practise that they have to follow means that they have to be carful how they work, and make sure they keep up to things that have to be done within production and broadcasting.
The BBC's codes of practise before airing are the following,
-Causing harm and effect
WIth this code they talk about how they as a company should be sensitive towards viewers, and keep in touch with standerds as well as audiences, making sure they are protected over children, whilst airing their shows. They explain that they having regular meetings about causing harm and effect, making sure that they always take there audience into consideration whilst in pre production and post production stages. Because there shows are for entertainment purposes, their should not be any inappropriate language during shows. They should treat their audiences as equal and not to judge, insult or discriminate against any age, gender, race, culture or sexual orientation.  These are examples that the BBC have come up with to protect their audience from any harm or offence when watching their shows.
-Truth and accuracy 
The BBC explain with this code and convention that when necessary, facts and information that are in the show should always speak the truth to the viewers. They also explain that when airing their shows it is the upmost importance that the information told should be 100% accurate for the viewer watching, so they are not getting any false information. especially with the BBC news the audience will expect the company to have high standers of professionalism, which will not be seen if they produced faulse statements and made up stories.  Gossip is not permitted on the BBC, an example of this is if their is any news story that has been based on the social media sight e.g twitter, the BBC are not seen to cover it. This is because their viewers do not expect gossip to be aired on the news, due to many stories being made up and not accurate.


The codes of practise that are shown on the BBC I think are fair to all their viewers, because they are always taking their audience into consideration when deciding many different factors in the different stages of production. They also make sure all viewers are comfortable whilst watching, because of these codes of practise. They get accurate information making BBC an accurate source to turn to when finding out different storys that are happerning around the world.
           These codes as well as others that the BBC use hinder many workers in the industry, it gives them a structure on how certain shows should be put together, showing and explaining what can not be involved and what is unacceptable to be shown to an audience. If putting together a story about something distressing that has recently happened showing a video for evidence, swearing is not to be used on this show giving them guidelines on clips and evidence and shows that are aired.

 http://www.bbc.co.uk/foi/publication_scheme/classes/policies_procedures/
The BBC have many different procducers before airing a show, it has to be under the equality and diversity stage. Equality Analyses should be carried out to insure that everything is equal in all the BBC projects, policies and processes. Each programme goes though a Diversity action plan making sure that the show is ok and right to show to an audience, and so the show meets the objective to the Diversity strategy.
Another procducers before airing are the general policies and guidelines of a show,going over things like advertising, which the BBC is not permitted to to show advertisements or sponsorships on its public servicing.  Making sure that their is no adverts on or between shows, making sure their is no branding on their shows, no logos can be seen, guidelines and so on.

http://www.bbc.co.uk/news/uk-england-25657949
 The social concerns i have decided to look at on the BBC website is, armed police and the BBC's look in on the mark Duggen , they decided to write a report on there website and talk about the situation that happened with armed police and mark Duggen before the riots began. This report talks about how the shooting went down and views from the armed police and from views for what mark duggen story is. They are quotes from witnesses and the armed police them more information about the event. The way the BBC showed this story was very balanced, not taking anyone sides or giving in their own opinion, the BBC is their to educated audiences on event to given them the information they need to agree with a certain side. With every other report or an article i have looked at, only the BBC i have found is telling the audience the situation and not telling the reader their opinion.

http://www.bbc.co.uk/news/uk-politics-25803006
At the moment there is a show called benefit street, showing a street that has mainly people calming money from the government, which has started an uproar on people calming benefits , which crated many different talkes about it. In this report, it talks about  labour stripping benefits of people who do not no basic english, maths and computer skills. When explaining the situation, the BBC talk about it in a way of explaining the situation to the reader not writing down any opinion. This I think is because of there being no main reporter writing this report. Many quotes are embedded into this repot showing what has been said by others about this situation. By the way this is coming across the report is very fair, not giving the reporters opinion and being strongly against one side, which lets the reader think about what side they agree with taken in both sides of or argument or debate. When looking through the report, i found no evidence of BBC saying anything negative about labour choices or the people in london on benefits.

Task 7- Sources of information in Advertising

There are many different ways that clients and agencies in the advertisement industry gather their information, they look at many different sources like other adverts that have been created for the same product, adverts that have been very successful, using information by the public to see what they feel will attract them to a product and so on.
      Using information that has been taken from the public in the form of a questionnaire is helpful for theses companies. This is because finding out what they want help them create an advert that will catch their eye and appeal to them, making the income for their product higher and also helping the public with their needs. using information from things that have already been looked at help see what aspect have worked and what aspects haven't, this gives an idea of what should be involved in the production, to create interest from an audience.

You can find television ratings on the BARB website, showing you all different channels and programmes and how many viewings and rating that certain channels and programmes got. This is useful, giving information about a channel that you would like to watch but have quires on and a certain programme, seeing that one is popular with high ratings and loads of viewers an audience would like to see that.

A programme profile is information that a broadcasting company gives to advertisers about there target audience and other information that could help them decide if thats the channel they should advertise on . this is useful for advertisers because of the information seeing if the target audience that is brought by theTV shows are the right target audience for the product they are trying to sell.

This is an example of what the E4 advertise and sell there space between programmes, in this screen grab it explains what their target audience is and how many viewers they get. Telling the advertisment company infromation about thier audiance, seeing if this is the channel that is the right audiance for the prodct and the advert.

A rate card is showing the price of space before a programme is placed, the prices differ and change depending on the time the advert is placed and what channel and T.V programe is placed before or after the advert.The image above is an example of a rate card, explaining and showing different slots in a shown is free, and how much it will cost. If an advert would like to place its advert on peak times, looking at the times it shows that it will be more then having their advert at night.

Task 6 - Audience information

To create an advert you had to study and find different audiences that relate with your product, its easyier and more useful to study audiences because of there different interests and the different people they are. who might have different views on the product you are trying to sell.  For example if you are selling tools for a farm, it would be no use for someone who works and lives in the city, so it would be aimed at different target audience. 

- There are different ways that audiences are split; this is to make it easier for the advertising team to sell their product.

-      - They can split it into social grade, selling a product of someone who has a very high paid job to someone who has a low paid job, and products they think this social group can afford.

-      - They can be split up into their Psychographics, being put into sections that best suit them and best describes their life and their situation. For example there could be the succeeder, someone who has got what they want has enough money and is happy with their life and what they have in it. There is also the aspire, someone wanting to be like others showing off and trying to be flash with what they have, looking up to other people and what they do and wear.

-      - Geodemographics are another way that an audiences can be grouped, being grouped in the different areas they live. Like the example if someone lived in the country a product they need would be different to someone living in a urban lifestyle.

-       -Age, this is another group, creating a product and advert that will appeal to a set age. The older the audience the more the advert changes, starting from late night adverts that come and involve sex appeal.

-     -   And gender, there are different products that are more useful for the opposite sex, because of the different gender the advert could use different colours and the same sex gender as the main character and so on. 

   knowing what kind of audiences there is very useful when creating an advert, knowing that your advert is appealing to the right consumer who will be interested in the product.  It is useful to divide in sections like psychographics due to the fact that different people are living different financial and living arrangements. By doing this you can find a product and an advert that will appeal to this type of person, this will help with the product being bought and the company collecting more income. Different age is  useful, this is because knowing the age of an audience creates an easier job when creating the advert. knowing how the advert input together and how they are going to advertise there product, if there product is for a younger age group the theme is going to be different then if it was for a older audience.
       Gender, different genders need different things meaning adverts are going to have a different theme that will help advertise there product. Using sanitary towels as an example, girls are the main target audience for this product meaning the theme, style is going to be for this target audience. Using props and themes that relate more to girls to catch there opinion. Social grade, another way that is useful to help advertising companies separating them into social grade. This is to make sure that they are advertising a product and creating an advert that is correct and more helpful and interesting to an audience. 

 The BARB provides official viewing figures for UK T.V. It uses specialist research companies to collect different data that represents the T.V viewing behavior of the UK’S 26 million T.V households. 

 In this image it shows what type of work the BARB does, taking different channels like the' BBC' and 'Channel 4' and recording how man views they get on different programs. They record the average daily reach, the weekly reach, and the average weekly viewing.

An audience measurement panel measures how many people are in an audience, it could be with a film, T.V, newspaper, magazine and web traffic on websites, this is to help broadcasters and advertisers determine who is listening and watching there production, recording and using this information to use if creating another production.  The pros to this are that the advertisers get to see how many people are seeing their advert and how much their product is getting out there.  This is useful so they get to find out different levels of viewer’s giving them indirect feedback on how people are reacting to there advert and how successful it is becoming.

A focus group is a group of people coming together to discuss a product, before the product is launched, so they can have feedback about the product so they can co last minute improvements, for it to become more successful. This is important because it is picking up any last mistakes or giving that last bit of feedback before it goes out. If a focus group were not present before the launch then the product would not get the feedback it needs and things will fail if information is not given back. 

Task 5 - Methods of Research

Audience research:
There are many reasons for a person to do different kinds of research before creating an advert. There are different steps of research someone can go through to really understand and know the background behind there upcoming advert.
      It first starts with primary Research, this is when you go into detail finding aspects and information that will help your advert, like questionnaires from the public and photos and focus groups. There is then secondary research. This is looking at research that has already been done like books, published results, summaries of other peoples work. This again widens your range of understanding for the creation of your advert.
    Tertiary, combining Secondary and primary together using your own information that you have found with the information that you have found to of you to stronger  your resources. Quantitative, measurable data, can be measured with a fixed amount. Quantities,  deep information, useful but hard to summarise, Good for large amount of information like having opinions from 100 people or more.
 All of theses are very useful for audience research. Audience reasearch is looking into different kinds of information to see what grououp of audiences thier are and what kind of products and themes fit with a certin kind of person. The main one that would be used in Audience is primary research, finding out using you own knowloge and research what kind of groups thier are that different audiences fit into. Also secoundary research can be used due to thier being many other different infomation about the grouping that have been found by others. For example phycographs, there being different groups and all groups have different needs and different wants, this is uself finding out what needs certin audiences want and what theme willl attact them more then others.
             
Market research:
There are also a few that are very important when trying to find things for market research. Secondary  research can help by using other resources like books and summaries of other peoples work to find out different information about the market, and what kind of other brands have to offer. Quantities will also be helpful when trying to collect market research, due to them trying to find out what sales figures other products got so finding out a large amount of information.  Also Tertiary, using some of your own knowledge about other companies and what you have researched and widen that information with things in books and summery that could be useful with your research. An example of this is when looking at other products using other peoples research gives you a wide range of facts to look at, there vewing sales , what there income from the product is. A pro to market research is that you get to see how succesful other adverts sold the product, seeing what went well in thier advert, what audiences did not like, what audience they tried to aim in for and so on. Because of this, it is esaier to have this infomration taking on the ideas from other companies and making it esaier to put the knowologe to thier own product. A disadvantage of market resarch is that .....

Production research:
The styles of research that will help with understanding production would be primary research, coming up with creative designs and ideas about the production you are going to make. for example finding out different information about the script, and what is going to be included in the advert. Also secondary research, finding out what other ideas have been used in other productions, and how successful that idea came across to the consumer Using the information you found by yourself and information that has been their for you also helps, comparing the ideas and finding of useful facts that can help with your production.

Advantages and disadvantages of primary research:
One advantage of primary research is being able to explore and use secondary research preformed and done by other researchers, finding out their own information about there production gives them more study and lets them address the issue that they are trying to focus on. Because they are Finnish their own information they can study on their product in more detail and analyse it finding benefits and disadvantages with the product. A disadvantage of primary research is its very time consuming, because the researcher starts off with no existing data, meaning they start off from scratch.  Also this is a vey expensive way of finding information because it all has to be independently collected, without help from any existing data.

Advantages and disadvantages of secondary research:
An advantage of this research is that it dose not take up a lot of time due to the data and information already existing. Also the information that already has been done is normally accurate giving the researcher a clear and correct information to go by. Their are also many different disadvantages of this research, because it is done by someone else, you don't know who done it and how accurate it is. It could also be biased telling it by one persons opinion which could not match many other peoples opinion which would be bad for your production.

Advantages and disadvantages of quantitative research:
Advantages of this style of research is that this can hold large amounts of data, making it easier to ask a larger amount of information from a large amount of people.  Another is it is relatively easy to administer, making faster to collect the data and move on. Disadvantages of this style is, its hard to design and work a questioner which is the correct and helpful information for what you want.  The closed questions that have been created can not be altered or adapted.

Advantages and disadvantages of qualitative research: 
Advantages of this style are, it helps and allow the researcher to measure and analyse the data which is helpful to the production. Another is the researcher is more objective about the findings of the research. Disadvantages of this style are,  that you can not ask subsidiary questions, meaning the answers you get from the questions are 'yes' and 'no' but the answer could be in the middle. Another is that you can not be sure if the person filling out the questionnaire is fully aware and understands the question and is being honest with their answer.

2C

Shift work:

Shift work is when making the full use of all the crew available on the set, working 24 hours of the day. The day in the work place is seen to be divided in shifts, this means each person in a certain job takes different shifts during the day and night, employers can change or rotate there shifts with other members of the crew to suit them.

Whilst researching I found that there can be many negative side effects with taking shift work like, many different health problems, loss of attention and vigilance, higher possibility of becoming obese, and a strain on your personal and family relationships. 

There are many different shift works in different sections in a T.V crew. The one i found is associate producer, whilst researching i have found that there is more then one meaning that they both change different shifts, one can work days and the other can work nights. 

Fixed term:

A fixed term is when an employment contract with the company/ organization that, that person works for. Or if their contract ends and a set time or date or the completion of a project. 

Most of a T.V and film company's have all their crew on a fixed term, because if their contract ending when the movie is finished. For example the actors contract finished once the filming is completely done. 

Office hours: 

This is how long an employee has worked, the way which business is conducted. 

Many of the cast and crew from a T.V and film set have office hours and others have different. A director has longer hours then some of the actors.

An example, a film that is currently being produced starring Kira knightly. She was doing an interview explain how when she came on set she was always smiling and fresh but her other actors were not die to them training and coming in early and staying late to finish stunts. That shows that many actors also have different times when they come in and film their bit. 

Freelance:

This is a person who works for them self, they are self-employed, and they are not committed with another employer long term. Many cast and crew members are freelancers. 

One person in the film and T.V industry, which are freelancers, are actors, actors are not with any other employer long term. 

Irregular pattern: 

This is when someone from the cast or crew works hours that they don’t usually work and these could be very long or starts very early. 

For example directors work Irregular patterns due to them working long and earthly and late house to make sure the film is at it's best. Also editors are also another who works these long hours spending time in makeup these films. 

Hourly rates: 

This is how much cast and crew gets paid an hour. There are many jobs in this industry and many are paid more due to their position. 

For example a director gets paid 100 million depending on the film and style and success of he film. This is different to someone who works the lights who don't get paid as much and get paid less hourly. 

Piecework: 

This is how much a certain person gets paid due to how much work they have done. 

A good example of this is a script writer. Scrip writers take the most time coming up with ideas to create a big blockbuster film. this means they take time trying to come up with the best ideas. A scriptwriter gets paid for how long it takes then to create there piece.

Task 4-Regulation

Ofcom:
Ofcom is a communications regulator, looking and focusing on adverts from T.V, radio , films , postal services. Their main decision making board are made up of the following people. Non-executive chairman, executive directors 9including the chief executive), and non- executive directors.
      These people look at the adverts that have been created and decide if they are suitable to be shown to the members of the public. ( there are many other different stages and people that these adverts go by before getting published)
Ofcom, handles complaints in a very professional and opening way. They have a link on there website sending you to a section that talks about any complaints you have had with the way they have looked over your advertisement.  There are two ways that they deal with your complaints, first is that they tell you to read their guidelines, which tell you how to complain and put across your issue. You then email straight to someone who works in the organisation. If you are not happy with the what things were handled or you think no change has come from it then there is a second option that you can go through and that is directly talk to the person you emailed, who then talks and understand your concerns.  If this does not work and you still do not feel satisfied then you can get in contact with the secretary of the organisation.
ASA:
The ASA are similar to Ofcom, making sure that all advert that have been broadcasted are acceptable to be shown, making sure they are honest, legal, decent, and truthful and benefit the audience watching.
The main vales that they look into whilst checking adverts are:
- Fair and respectable to all, making sure know one watching will find anything that they are seeing rude and disrespectful to a certain race religion gender and sexualty.
-Accessible and helpful, Making sure that their advert holds a purpose, and help out an the consumers with what they are looking to buy.
- Also making sure that none of the adverts break or include some of the issues mentioned in the codes.

Reading the ASA website shows that they correct and look and adverts for all types of media, to mobile, postal, T.V, radio and others. Trying to make all adverts safe for all viewers. On the website there is a step by step guide that helps you make a complaint about a certain adverts. They ask if the advert you do not find acceptable has already been complained about, you will then be able to get in contact with the people who deal with complaints. If there is enough complaints about the chosen adverts your information and feelings about the advert will be looked upon, then the advert will get checked over and be sent to the council which will then decide if the advertising codes have been branched.

Reading the ASA website shows that they correct and look and adverts for all types of media, to mobile, postal, T.V, radio and others. Trying to make all adverts safe for all viewers.

There are many codes that have to be looked at before broadcasting an advert, to many to put in and explain in this post.
       The one that i thought that is seen most important is harm and offence.

- 'Advertisements must contain nothing that could cause physical, mental, moral or social harm to persons under the age of 18.'
- 'Advertisements must not cause serious or widespread offence against generally accepted moral, social or cultural standards.'
- 'Advertisements must not exploit the special trust that persons under the age of 18 place in parents, guardians, teachers or other persons.'

Here are some examples from the ASA website that explain what kind of things in the harm ad offence codes is unacceptable to be in adverts.  These explain that anything causing harm to an audience under the age of 18 is acceptable and cab be seen as breaking this code.
       Another code that i thought that was important is Pornography.

- 'Advertisements for products coming within the recognised character of pornography may be broadcast only if they are centrally cleared.'
-  'Radio advertisements for R18-rated material are not permitted.'
- 'Advertisements for products coming within the recognised character of 
  pornography are permitted behind mandatory restricted access on adult entertainment channels only.'

These are also examples of issues that are in the Pornography code and what makes them unacceptable for an audience. Again they all talk about how adverts with this theme should not be shown to an audience under the age of 18. or are allowed only with subscription channels that they have paid extra for.

This advert was seen as very rude and seen as breaking the codes that the ASA said was unacceptable. This advert had over 1000 complaints because of them making fun of blind people and including animal cruelty in their advert. Because many people complained to the ASA, they got involved. They did not find this advert doing the things that were claimed. they explained that it was not seen to be as making fun of people that are blind. The explained this advert to be surreal and improbable knowing that tis situation is need going to happen.

ASA quote 

"We considered it was unlikely to be seen by most viewers as malicious or to imply that blind people were likely to cause harm to animals whilst playing football.

"We therefore concluded that the ad was unlikely to be seen as humiliating, stigmatising or undermining to blind people and was unlikely to cause serious or widespread offence."

meaning that this advert will not and still hasn't been taken down. 

This is one advert that has been banned by the ASA, this is because the advert involves a baby which they thought it would reach out to a younger audience and make them interested in the E-cigarette. Things brings in some issues of one of the codes 'misleading avertising' It also dose not give a clear message of what it is trying to advertise. This product had also had there adverts been banned from radio, internet and posters.  There has also been 65 people complain about this advert due to the involving of the issues n the codes and it being a misleading advert. The main company that made sure this advert was banned is watchdog explaining that all adverts should give an audience a clear message of what they are advertising.

Task 2/3- styles of Television Advertising

This is the Evian Baby advert advertising their brand of water. In this advert the technique of humor is being used to advertise the product by showing a mirror which gives you a look at you when you where a baby, they start dancing, which the babies mimic. Due to the humor that is being used, the audience will remember it more then an advert with no humor. This is because it gave an audience joy and pleasure whilst watching which then makes the positive feeling transfer onto the product, because of this it will stick in the brains of an audience of the advert that mad the laugh and smile.

There are many different events and people in an advert that make it memorable. In this advert its the fact that babies are used and babies are dancing, Because this advert is so unrealistic to the real world it sticks in the audiences brain because it is so unreal and funny to watch.

This adverts main purpose of this advert is that is you drink there product, you will feel young again, also many people do not find water a drink with flavor, and excitement to your meals and for your daily life, for this product to sell it has to sell to audience that water is fun and can keep you active, so showing the theme of humor is trying to get a cross to the audience that water can be exiting.

This devise is very successful due to the fact it will be remember because its funny and very unrealistic due to the babies dancing, the humor creates a atmosphere and creates joy and happiness that is shown to the audience.

The style of this advert is very Anti-realist. The scene in this advert that shows this is when the actors walk past a shop that shows there reflection, there reflection is not of there present day self its a computer generated image of a younger baby version of themselves . With this the advert include long shots to show the older and younger people dancing to the selected soundtrack. They then start dancing with the reflection copying their every move. The target audience for this advert is seen to be aimed at every one of different age groups, due to the actors in the advert, which range from very young to young adults to old people, this shows that they are trying to have a wide age group and gender group for their product.The psychographics i think that this target audience fits in is the reformer, this is because they think small is beautiful, and they select brands for there intrinsic quality. 

When watching these advert there’s different emotions that different people feel when watching, the main emotion that this advert was trying to achieve is happiness, and joy due to including street dancing. There is no celebrity endorsement used, in this advert in this advert. A brand identity is shown and created in this advert the logo of this brand is the name of the product in a red circle, on the top shows mountains in the design which try's to show an audience where this water is from. This brand also has a colour scheme, the main colours sed on the packaging are blue, white and red this shows that they want the water to be seen as pure, clean and natural but still gives you the energy that you need. Everyone knows Evian for the Evian babies. All products had they sell have the main Evian baby face, there are apps created and many other different products they sell with the brand identity.

In this advert their a few persuasive techniques used in this advert, the main techniques used are humor, using this makes the advert memorable and associate the ad with positive feelings with the product. Another used is 'plain folk' this is because non-celebrities are used in this advert; this shows to the audience that this product is good enough for ordinary people. Another is bandwagon, this is because it firsts starts out with one person dancing in the mirror, then another then another, showing that your joining in something’s that is very mainstream and something big. There is a soundtrack behind the advert that creates a different kind of atmosphere when watching. The soundtrack that is played is a very upbeat track that creates a happy feeling when watching this also brings the enjoyment from the song to the product. There are also a lot of different camera angles and special effects. For example the dancing babies in the reflection is done by a special effect, which creates the whole theme and brand identity of the product. This is successful because, it brings something new to an audience, having something that is anti-realist caches the attention of the viewer and makes it rememberable, which helps with the sale of the product. 

There are more then one style in this advert. The styles that are present in this advert are Parody and some sex appeal. This parody that they are copying is mainly used and made to help give people the edge in the 'mating game' saying that using this product will help you with women. This explains that the main style, theme, and purpose of this advert and brand is that it helps with your sex life, which shows the sex appeal in this advert. The parody shows a mock of the advert 'lynx' showing that there spray attracts females. The sex appeal is that wearing their glasses brings beautiful, half naked women to you. When watching this advert you at first don't notice that it is for a Specsavers advert, because of the familiar connection to the 'lynx' advert. When finding of that it was a parody of the 'lynx' advert brings in humor to this advert, which gets remembered by an audience and gets enjoyed. There are many factors in this advert that make it memorable, for example the actually content of the advert showing women run to you, because of the glasses causes the audience to remember and to talk about this advert. Also the style of the advert helps with it being memorable, being a parody and taking the mic out of other adverts creates talk. Also sex appeal showing the beautiful women with less clothing makes it memorable.

During the time and the society that we are in today there are many things that are helpful when selling a product. For example using sex appeal gets a viewers attention and seen in most advert in 2013 showing women in less clothing showing there bodies. Many models and celebrities are also wearing less clothing in many different music videos and magazines, which seem to make it more acceptable in everyday life. Because of products success rate in selling because of the adverts using sex appeal, more adverts thought that using this style will help with there sell, Using parody creates humor when watching humor in an advert creates emotions for an audience, if an advert has an emotion that it feed to an audience it is more likely to be remembered because of the impact it has left. The devises that are used are very successful due to it using many different styles that create emotion and target many different target audiences. Using these devises also create an advert that sells well because of the different styles that help with the sell of there product/brand or shop. It also gets many good rates and creates different emotions.

The styles that are used in this advert are Humor, parody and sex appeal. Because of the different styles used the target audience has a larger range. But for the product the target audience is young men aged around 15-30, i said this due to the main character being male, meaning that this advert makes it more easier for the male consumer to relate. Due to the way the advert is seen and laid out the main characters a man, because of this your normally put yourself in the main characters shoes. The main character is a middle-aged man  around the age range of 30-45 showing the age of the target audience they are trying to reach. Also these products main target is aspires and mainstreams, this is because many people see the parody being lynx, which is a very mainstream popular brand. Because it is a popular brand which specsavers used this target audience that lynx have to use as there own and sell to the target audience they gather. Also people follow others and follow different trends and different likes,

Many adverts have a technique that creates different emotion for an audience watching. This advert because it shows different styles like humor create a positive and funny memory that will get past on to the product which will make more of the public buy, and also shows a fantasy, saying that many women will want you if you use this product, giving different men fantasies and dreams, There is no celebrity endorsement used in this advert. This fits in with a persuasive technique that is used, 'plain folk' this technique shows the audience that they can trust and enjoy this product because it is good enough for regular people.  There are also many persuasive techniques in this advert that makes it easier for the advert to sell there product and connect with an audience, the ones present are Bandwagon, humor because of the style parody they used recreating the sexual 'lynx' advert. 'Plain folk' using people who are not recognized, help the consumer think that it’s ok for regular folk.

There are many different camera angles in this advert that creates different effect, emotion that are being shown to an audience.  for example when the women are running towards the man character they have close ups of them running in heels through puddles, this could be showing the viewer how the women would go to any extreme to have this scent.  there are also many different medium long shots showing he different woman in different bikinis running towards the main character. In this advert there are many establishing shot, this shows the whole setting telling the audience that they are in a exotic location which shows how the women are very exotic and beautiful women coming from such a beautiful island. There also a few medium close ups showing the 
attire of the women and there looks and there hunger and body language for the main character.

This adverts style is a realist narrative because of the story that this advert is based on, a women shaving her legs and feeling confident about herself in her skin. Man different women also feel this sense of confidence when they shave their legs. Also a stand-alone advert only being this one advert with no carry on and no sequence. Because this is a realist advert many people believe that this product will make you feel more confident because of it being a real life situation that all women get and go through with. Because of this they feel more comfortable and can relate more to the product being advertised and have more of a need for it. The main character used in this advert is Jennifer Lopez, which is a very famous and well know actress. Because she's such a famous actress that have many people following them, because of this many people buy the product to look like her and to be like her. Because of this famous face maybe people remember this product to the famous person in the advert, if the famous face is very successful in her job then more of the public will see her face and then remember the brand. If the main character was not a famous well know person then the product wont be seen as so amazing and so unique because its being advertised by someone that others don't look up to or is not well known.

Because this product is being sold to people in this situation, you have to shown the consumer that this product will be great for women, if a fantasy creature was shaving there legs, the female audience will not feel as connected to the advert as they are with Jennifer Lopez. Using a style of stand alone shows to the consumer that this product is the only product and it does itself justice in one advert, it does not need another advert to show how great and how wonderful this product is. This style of being a realist advert is successful due to it connecting and being on the same situation and level as the target audience they are trying to reach. 

The form of this advert is famous face, using someone well known in the media in their advert to use and sell their product.  Also this is seen to aim at women aged 16-30 for their target audience. If the main character were a man then the target audience would change and the advert would be completely different for example the famous face would change, the soundtrack, the colors and the set up of the advert. The main Method this commercial that is used to sell this product to women is the theme of a goddess felling powerful, sexy and in control with yourself. The point that this advert is trying to get across so that once you have used this razor you will suddenly feel confident about yourself, comfortable in the skin your in. you become more alive and powerful then before because of the use of there product. Because of the light and mood of this advert is so positive it creates the sense of confidence and belief from an audience to a product due to the way the advert is being portrayed. This advert has used celebrity endorsement using a famous face creates the connection between the actor and the product, so when seeing this famous face, the product they advertised comes onto mind.

The brand identity that is being created is the sexy, confident vibe that comes from using this product. This brand identity shows the avert effect you feel from the product. There are many persuasive techniques in this advert that make it a successful advert. Celebrity spokesperson, consumers transfer their admiration and their respect from the famous face to the product they are selling because of this technique. Glittering Generalities, consumers accept the information about this product making you feel like it will make you feel like a goddess without any information or evidence to back it up.

There is a soundtrack being played behind the advert, the music that is being used it a well know song called Venus. The Music has a very cheered and exiting feel, having a beat that creates the sexy independent women vibe. Because the main theme and the main message of this advert is that when using this product you will become a goddess, with so much confidence and style, this song help get this message across because of the lyrics and the main beat used.

This is an advert for Gillette Venus women's razors, when watching the first few seconds of the advert you cannot immediately tell what this advert is trying to sell. But different low camera angles are used to shown the man actors legs which then lead to a short scene of her shaving her legs with the product that is being sold.

2A/B

Finished miss o from ameliajanew

This is my magazine artical exaplaing to people my age different roles,jobs and departments in the tv and film industry. Also using and showing different roles in the industry today what they liked about there role, how they got there and what there role consists of. 

Task 1: Forms of Television Advertising

This is a Realist narrative and a stand alone advert. This is a Realist advert because in this advert it is showing a young couple trying to find the right place to move in then showing that is is easier to use the Halifax app. The whole situation of moving in is Realist because it is a normal day to day things for many couples finding homes. The main shots that are seen in this advert are medium close ups showing the reaction of the different objects and sightings of the different households. There are many different key lightings in all the different houses that the characters go to. there are many different key lightings showing the atmosphere of the different homes. The lighting is very low key showing darker colours giving a depressed feeling, and a darker atmosphere to the home, giving it a negative look to the main two characters. This is effective by showing the audience watching how these two characters are feeling when at these homes that they do not approve of, giving the audience a settle hint by using low key lighting how they are feeling.



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This advert is seen to be Anti-realist due to the fact that there is a talking meerkat showing and selling the advert, because of this this advert is seen as fantasy. but the meerkat is shown doing things that are seen to be realistic to us humans so this could be seen as a realistic advert, this advert also has authropamorfic qualities, giving human like qualities to animals like talking, working, and having day to ay life like a human. The shots used in this advert are, medium close ups and medium long shots, showing the reaction of the meerkats to the event that are happening. Using this anti-releast advert is effective for an audience because it grabs the attention by using animals which is unusual due to the fact that most adverts use advert thats will appeal more to an audience so an audience can relate to that certain event. The target audience that this is trying to aim for people who need insurance, using humour to change an uninteresting subject for a younger audience into an advert that will be memorable .
 
This is an anti-ageing cream advert this is seen to be a talking heads advert due to the fact that there  a few women in this advert talking about there experiences with this cream and how good it has been for them. This could also be seen as a Realist advert because women sitting down talking about beauty
products is seen as a normally daily thing. Different camera angles are used, but the main shots used in medium long shot and over the shoulder shot. This id due to the fact that they are having an interview which means the camera are getting in what both people in this advert are talking about. Using medium long shot also shows there reaction to what they are talking about and there views on the product. Also there is a lot of high key lighting in this advert, the colour is a very bright white, meaning pure and light showing that their product is very good for you because it uses natural ingredients and is pure. The target audience is shown to be mainly for older women round 20-50, due to the women that are shown in this advert.



 







This is an advert Advertising BT infinity, showing two young people finding there own apartment to move in. There are many other different BT adverts that also go with this advert like a carry on. This is a series advert due to the fact that that the advert carries on like a story. It is also a realist narrative because the story of two young people moving in finding a new home is something that happens all the time in day to day life. There are many different shots in this advert, but i have chosen the most important shots that i thought showed the product. This would be medium long shot showing the body lanugage of some of the characters about the product. Close up, showing thier reations to the product, and the product itself. there is also high key lighing in all of the adverts for BT, showing that with this product your life will be brighter and better.





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This is an advert advertising Accident injury solicitors using an animation of a crash dummy showing the accidents that could occur to the public. There using animation in this advert whilst using the computer 3D animated dummy to explain and star in the advert. it also shows Anti-realist narrative showing a crash dummy talking through the advert. Also a stand alone advert only showing this one advert with no carry on. There has been medium close up in this advert showing the different reactions and body lanugauge of this dummy of the events happerning. This show the veiwers watching the effect of accendents and how it can effect you.


This is an advert advertising marmite using a documentary type advert to advertise it. This advert uses hand held footage to give the advert a real documentary feel. The hand held footage was used throughout the advert. This is a documentary  advert due to the camera work that is used. Because this is a documentry, there is a lot of hand held footage used showing it being soemone veiw. This makes it more personal for a veiwer because they feel like they are in first person narrative when watching the footage.