2A - What is a corporate video?

Corporate video production is primarily used for companies, corporation or organisation, they are normally viewed by a limited or target audience and is intended by a specific purpose.
There are many codes and conventions to different corporate videos from promotional, training, information, music, sales.

Promotional videos are marketing and sales tools designed to introduce or educate consumers about a particular product, cause, or organization. A promo video is generally precise and should only last 5 to 10 minuites Max. An example of this would be a charity coprate video, showing to an audiance how a charity helps a certain event or cause, raising awarness for others to donate.

Here is a promotional corporate video for Crisis at Christmas, in this video they show you what this company does for the less fortunate, interviewing women and men that are working and are part of the charity for Crisis at Christmas. This creates more of a personal feel when an audience is watching. 

the lighting is bright with not many shadow to give off a positive feeling of the company as well as to connote the happy greatful feelings because of the help and kindmess of the people involved in the video. Most of the positive lighting is used when an interview is taking place again showing the feelings of the interviewees. 

Many close ups are used during interviews to show the emotion and feelings that they have for this charity.

Many establishing shots are shown in the video to show the space that are available and how they have created a safe and warm enviroment for people who are vunrable. Many interviews are used to share others thoughts and feelings about this charity and what it does for them and their community, using close ups of their faces and side angles. Many interviewees in this corporate video have shown to be all positive with many smiling faces and laughter when taking about their experiances

 The Non- diagetic music used is a well known pop song from the artist Ed Sheeran, which is a slow song giving the main theme of the video an emotional theme, helping the emotional message of helpless people to pass on the emotional feeling onto an audience.
Font that is use is very classic, using small plain white font to show what the charity has done for homeless men and women at christmas time. This font signifies that what they try and do is simple and easy to do with the help of donations  from the community.
I believe that this video does not have one main target audience, due to the images shown in the footage most where of adults of all ages and all races. Showiung that all are effected and all people can help, hoping they can reduce the number of homeless people on the streets.  
The typography shown in this video is very simply, using plain standard font in white, which could show how simple and easy it could be to put a smile on someones face who is less fortunate at christmas. 



Information: 
Here is an example of an informational corporate video, this aims to provide young people with knowledge about drug awareness. This video appeals to a younger audience between the ages of 14-25,meaning it is very simplified with many visual and graphic interest.

Consequently, this short video is a brief and easy to understand clip that shows how LSD effects people, and uses fun and bright imagery and graphics to portray this. For example, the video starts with a curtain opening, and then shows a portrait of Dr Albert Hoffman- the scientist who discovered LSD, spinning round against a bright spiral background that links to the visual effects of LSD. This adds a fun dimension to the video, as it seeks to explain the scientific context of LSD, but by including graphics and animation, make it very fun, interesting and engaging to a young audience. 

The video is comprised entirely of animation, and includes graphics that are very simplistic, colourful and engaging with the viewer. These include cartoon images of a brain, cartoon laboratory and scientists, and an animated interpretation of the effects on the human body when taking LSD. This type of animation is particularly engaging with the viewer, because it is very humorous, and makes the whole video much more exciting. It portrays the effects of LSD in a way that is both fun and easy to understand. There is a lot of movement involved in the animation, and the visual style, colours and shapes are very colourful.


The voiceover is very engaging with the viewer, because the man speaking for the video is very enthusiastic in his tone. This makes the video seem much more fun and exciting, and so the young audience can listen to him without getting distracted. He makes the serious topic of LSD become something that can easily be discussed and explored, and makes it very simple to understand by his clear tone, and his use of informal language. For example, he uses the words "freak out" and "trippy" when referring to the effects of LSD, and this relates to the young audience, because they are the people most likely to take the drug, and so making the video more appealing to them is more likely to fulfil the company's ideals, which is to educate and inform young people about drugs and alcohol. 
Overall, the message of this video is to make the topic of drugs, LSD, much more interesting and engaging to the young audience, and to tell them about the consequences the drug has on their body in a brief, short and simple way. The video includes useful links to the company's website and phone number to provide young people with contact information if they want more advice on the issue.

Music:

Here is a corporate video I found that promotes the music brand Phillips, it shows a small boy meeting what looks like a famous suffer, the boy then becomes inspired to surf and saves up enough money to buy a second hand bored. The short clip starts with a small text 'There is always a way to find your first ride' this is one of the only texts present as well as the company name. There is no voice over in this short clip, just non-digetic sound playing through out. The sound being played is only the background music which is upbeat with female singers, this sets a feel and emotion for an audience watching this short clip.  The main characters are played by actors in a beach setting, wearing wet suits and normal clothes.

There are many different camera angles from establishing shot to close ups of objects and faces. This is to create an intreast for the audience, creating different emotions and feelings by using these different camera angles. The camera motion is very slow, following the way the waves would slowly crash and fall in the clip. For this corporate video the motion is very slow and smooth. As stated above the company logo is shown at the beginning of the clip. The editing is again is very slow, matching the feel and the music that is also presented in the clip. 

The lighting is very neutral with soft shadows to create a calm beach feel to the whole corporate video when an audience is watching. This could show how soft and subtle their products are to the ear, how relaxed you can feel using their products. There is no font used in this corporate video 

Here is a college corporate video for City of Westminster, the choice of people are students from this college, this creates a more personal feel when watching, knowing that ordinary people go and experience this college. All facial expressions seem to be happy or concentrated on what they are woking on in the video, no interviews are present in this video. Colouring in this advert are seen to be very natural and light, showing that this college shows a light natural and positive vibe when studying here. There is also shadowing in this video, grabbing the attention of the audience, which is making the feel of the video dramatic, when looking into the certain subject that they offers to the students. The camera also tracks the students following then to their day to day timetable, again creating an intreast and personal feel with an audience watching.  The editing is very slow, showing a smooth feel when watching creating a relaxed mood when editing. There is only background music played in this corporate video with text edited on the screen giving you information about the college. The background music is very upbeat creating a positive tone when listening.

Here is a corporate video  from the  LaSWAP  website, again the choice of people that are chosen are
 students from LaSWAP to create a personal feel when an audience is watching, there are many close ups and Medium long shots of the different students that are attending this college focusing on their facial expressions which are shown as positive and happy with their surroundings. Many shots are used outside capturing the schools green areas, showing an audience the open space that their students have to socialize. Because of LaSWAP'S logo their is a clear colour scheme that follow's this video, using red, blue purple and green shows the positive energy and atmosphere that this school gives off. There are many different camera shots of the different buildings using pans and tracks. The editing has some smooth cuts and jump cuts when showing the different locations that arte involved in this school as well as the subjects that it has to offer. The background music played is very upbeat showing the positive and happy side that LaSWAP. The clothes worn are the students own due to this college being a place to express yourself with the clothing you wear. The lighting is bright in this video, drawing attention to the video and the people involved. Interviews are used in different locations of the video with members of staff that are most involved with LaSWAP and its success.