- When looking into corporate and promotional videos there are things to consider and look for that can effect an audience watching, you will need to focus on Privacy, Libel, Copyright, representation- Race, gender, religion and truth. Looking into Ofcom and ASA and their rules for broadcasting different types of Media and seeing what their codes and conditions are for these acts. Here are some of the promotional videos that i have looked at that break these laws or come close to breaking them.
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Privacy- It was held that everyone has a right to privacy, but it became clear that such a right is conditional on the behaviour of an individual or organisation, and the ‘space’ the individual inhabits.Libel- When an attack is written, published or broadcast.Copyright- Part of the intellectual property law having the rights to certain books, plays, songs and photographs having automatic ownership of that piece of work. You cannot copy an idea. An example of this is downloading Music from an artist from illegal sites, which means that that Companies and artist loose money.
Current law resting to race, disability, obscenity- This is when age, disability, race sex or ethnic origin is discriminated by certain words pr actions that are presented on the screen. An example of this is when a video is shown with someone from a certain race, age ect is shown in a negative light because of their race, age, gender.
Here I have looked into and shown the different types of laws and acts that are in action today.
- http://en.wikipedia.org/wiki/Race_Relations_Act_1976
The Race Relations Act was created and put in the UK by the parliament of the united kingdom. To stop discrimination on the grounds of race. This act stops people being prejudice to others for race, colour, nationality, ethnic and natural origin. This helps many people live free in this country without being attract because of who and what they are.
There are many reasons how this act relates and comes in contact with the T.V and film industry. When creating any different programme and film to air on a certain channel or cinema, the movie has to go through the act to be allowed to be shown to the public. If the film or programme does not follow the act and disobeys the rules of being fair to every race, nationality or ethnic background then people will complain, they will feel like they have been attacked because of the person they are. This will end of the movie or programme being banned and the prosecution of theT.V company who did not follow the act. Also in the industry, the employment of the workers should be fair, hiring staff with different faces and colours and not sticking to members of one ethnic group or skin colour.
This is an important law to follow in and out of the film and T.V industry, this creates a better living for all races in the UK as well as fairness to all people living in the UK. Within the film industry, following this law helps a company target out all different target audiences, this creates more viewers and more income for there company. It also shows that this certain channel is fair and is seen as global to the audience they are trying to reach.
This act will be respected when filming my footage, making sure i don't discriminate race when putting forward my corporate video of LaSwap. I will be filming many different students and staff from different backgrounds to show a diverse environment. Respecting this act will allow my video to uploaded and shown to many different people in and outside of the school without insulting or disrespecting anyone.
http://uk.ask.com/question/what-is-the-broadcasting-act-1990
The Broadcasting act was also created and brought into the UK rules by the UK parliament. This was brought in to create a legal framework on the electric communication meaning that there are going to have a formal structure of T.V and radio, making sure that they follow the different regulations ( like not involving illegal things in the programmes.)
It relates to the T.V and film industry because they need to follow this act to make sure them follow there regulations and not include anything seen as unsuitable in there films and programmes. If the do something wrong which is part of their rules and regulations then some type of prosecution will happen. Without the Broadcasting act and this set framework then most electric communications (T.V and radio) they would not be following their rules and regulations before airing a programme.
This is an important law because it makes sure that all these different types of media communications stay in a certain framework that stops them going over their rules and regulations. Without this law, many programmes will be aired that are seen as inappropriate to certain viewers and viewing rating will go down and so has their income
I will also be showing signs of the knowledge from The Broadcasting act by making sure all footage and music is my own, making sure nothing filmed and presented is illegal making sure i stay in the media framework and follow the rules and regulations of a corporate video.
http://www.collinsdictionary.com/dictionary/english/obscene-publications-act
The obscene publications act was also present the england and wales, this act determines what can be shown in Britain in different types of communications around Britain. It sort out different public stories it can share, and what different information that can be given to the public.
This links in very well with the T.V and film industry, only being allowed to show certain stories and information on their different programmes and films, if the obscene publications act do not allow certain things to be shown then they are not allowed to shown on different places to the public.
This is important because some information are not allowed to be shown to the general public because of it being part of the army information or images and information being to distressing for viewers and is not allowed to be shown because of the this
This will be known when creating my corporate video
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Here is an example of a promotional video that is close to breaking some of the acts for these videos. In this video the artist Nikki Minaj uses graphic images to show nazism. This causes controversy for viewers causing ethical issues when watching by linking back to a time of the Holocaust. In this video she shows signs of Nazism with the use of her name on red flags and arm bandages, and also the feel of death coming off with the images and lyrics. This video does not touch on the discrimination or age, gender, disability and race but uses obscenity of swearing and lyrics associating to pornography. This video is shown to be ethnical and morally wrong due to the obscene language and raceist tone to Nazism in the video, this could be disturbing and upsetting to viewers due to the graphic visuals that are shown. This goes against the obscene publications due to the visuals being distressing or upsetting to a viewer. This is also distressing for a audience to watch
Here is another promotional video that uses shock tactics to display a strong message to members of the public. Although they used this as a technique its still seen as ethically wrong due to others finding it offensive on targeting another group. The obscene publications act has been challenged in this video due to the word 'Fuck' being used, using this word cause distress to a viewer or member of the public. Although this is shown to have not targeted anyone with a disability, race or age it could be said on targeted the less fortunate in the community.
Another one comparing to the 'Fuck the poor' would be the smoking adverts that are shown on British T.V . They use graphic images to show the effects that smoking can have on your health using this as shock tactics to create a talked about advert. Showing these images can cause distress on a viewer, which could cause controversy.
Here is another Music video that breaks rules and can cause controversy with viewers. The music video by M.I.A shows discrimination of physical characteristics, in this case people with ginger hair. It shows them being hunted down taken to a wasteland, and told to run whilst they are attacked by bombs and guns. This again could cause distress and upset when watching because of the discrimination of people with ginger hair. This breaks the Race relations act of making sure people of different race, gender are treated fairly when uploaded and watched by other viewers.
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