1A - Different types of briefs

Cooperative- This is a brief between multiple companies that the client has drawn up. This creates more perspectives for the final project. It can also be negotiated if there is any disagreement between companies/clients. Seen to be prone to many disagreements and conflict but can also spark off creativity to happen between companies.

Here is an example of a Cooperative brief from the state university of Middle Tennessee, this brief is between the client, which in this case will be the University and the employer, which is staff members. This brief shows the rules and certain tasks to follow when thinking about their students learning in the university coming up with different strategies on how to take on students and their learning.

Contractual Brief - This is a legal document, which is created between an employee and a client. It outlines the duties that will be required by the company, and how they organise their work. It is a document, which states the expectations of the client, their prices as well as the payment terms. A media company is employed by the client in order to complete a project, they must follow the contract, if they fail to do so the company could face legal action.

Here is a contractual brief of an Advertising/ marketing agency agreement, this brief shows what the employ wants to client to undertake when being handed the job. This brief highlights the expectations, this example shows that they want their client to be taking on 'provide consulting services to customer in the form of an analysis of customers current products, goods or services as it relates to customers’ present and/or target markets.' if failed to follow along with this contract and the tasks its asking you to follow, legal actions will take place. 

Negotiated Brief- This is where the client and the employer will come to an agreement upon the brief of the project, which includes the final ideas of both employer, as well as client. They can be helpful to change perspective or enlighten fallbacks but can also be a waste of time and can delay production targeted finishing date. They both have to agree on the brief or it will cause problems in the future.

Here is an example of a negotiated brief. This is between a freelance photographer and the client, in this brief shows the agreement between them and what is to be done for this project. The certain things agreed in this brief is the certain amount of publication given to the client. As well as different copyright issues that the freelance photographer is putting forward about his work, when given to the client.

Formal Brief- A document that includes information about what the client wants the company to achieve, straightforward document, which refrains from including any unwanted information. This brief many not always be classified as a legal document. This is a strong brief where the client will outline everything that is needed to create a clear path for both the client and the company, allowing easy communication and alowing insructions to be clear and easy to understand. Clients are allowed to discuss changes or issues during the negotiation period.  

Here I have found an example of a formal brief, it is not from the creative media industry, as I could not locate one. Here it shares information on what needs to be done for different school grades. By Joseph Mark Warner. This shows different objectives that are needed to be done to finish the project as well as certain bits of information that is important to understand whilst taking on the project. This document is straight forward, which no unwanted information. 

Informal Brief- This is less professional then that of a traditional brief, it outlines the project verbally, and this brief does not require any means of written document. it is an open brief between a client and company where ideas are shared to ultimately one to an agreement of work. Normally taken in note format but can sometimes be verbal. This brief isn't widely used by companies due to the lack of text contracting. Normally used in the ideas stage where the format brief s constructed after.

Here is an example of an informal brief, it is taken in note form about their oral discussion about their idea, talking about different dates and certain skills needed to take on this project for the client. It also shows the requirement that is needed to create a well thought out project.

Commission Brief - This is when a large corporation, such as the 'Daily Mail', employ an independent company to create their project/ product. After the product has been made the larger company may go on to use the product of an external client. That external company will then pay the independent company for making the product.

Here is an example of a commission brief, here they example what they want from the client, they talk about the approach they are going to take on the project as well as the positive and negative sides to the project. They also share the aims of what they want to reach by the end. As well as putting down the objectives and times they need to be completed at

Tender Brief - A client will produce an advertisement stating that they require a media product to be created. A potential employer initiates a brief, a budget as well as a proposal, which is pitched to a client. The client decides upon the most impressive proposal.

Here is an example of a tender brief from the Shetland arts, wanting a new product for Creative financing in Scotland. This example gives information about what needs to be presented when giving their pitch, what needs to be addressed and thought about. Here they talk about the financing about the Shetland arts and what things that this employ needs to focus on.

Competition Brief - A brief, which is created in order to be accessible to all the production companies which are participating. Each corporation completes their own brief, they are then judged and the most impressive one wins and is taken into publication with the client.

Here is an example of a competition brief, using an illustration to show what the brief and what they are asking the client to do. Paul WS Anderson calls this example ‘The shot’ a film competition for clients jugged.                                                              

 Cooperative/ constructed Brief -  

 A constructed brief is seen as more a of a legal brief that has to be done or else legal action will be taken, unlike cooperative which is more for a employer talking to more then one client. It is also less relaxed when it comes to following the brief and reaching the objections at a certain time. Constructive is more for a one on one contract with the client and the project.

Formal/ Informal Brief -This brief has differences from an informal brief due to an informal brief being taken down in note form, which is normally done orally between client and employee. Their is no need for a document to be written unlike a formal brief where the document has to include information about the project but it sill not classified as a legal document.

Tender/ commission Brief- A tender brief is to invite and bring in certain media companies to work on their project, making them produce a pitch to present to the main company, talking about budget and creating a proposal. A commission brief is a large  well-known company to a independent media company of their choice with no pitching process to take on their project. 

Competition brief/Informal brief - A competition brief is a document that shows illustration and less written information for a competition for other production companies. Tone is shown as very relaxed and less formal. In comparison, and informal brief in very relaxed and does not need a written document and can outline the project verbally. Smiley, both brief if information is taken down is shown in note form.

Tender brief/ Formal brief-   A Tender brief produces a document like an advertisement, showing what they want from a Media company, they then put forward their proposal and produce a pitch. A formal brief also has information for a Media company, showing them what they want from them and different aspects they have to stand by. However they do not ask for a pitch or proposal from the Media Company. 

Many briefs have different ways of communicating with the client, allowing information to be communicated via a legal document to a verbal discussion.