Purpose of research

1.     There are many reasons why you should research your idea. You need to understand and really look into your target audience to understand what they are most interested in. This helps you conduct your interview and direct it into a way, which is effective, and grabs the attention and the views from that target audience you are aiming for. You also need to see what questions you are going to ask. Are you getting the right information out of your interviewee? Is your interviewee the right person subject for your task? Are they clear enough for your interviewee to give a direct and clear answer? You also need to think about how to put certain ideas across about the subject you are talking about. For example finding more information about the cadets and how their numbers have decreased, to ask suitable questions, to the different people I will be asking. I also need to know what lessons take place at the Monday sessions, which helps me understand what the different people I am interviewing are talking about. I also need to make sure I research different radio interviews I would like to refer to when creating my own, to help with they way I communicate with my audience and how to style this interview. If i am talking to someone who is part of an organisation, i have to know and look up imprint facts about it. For example with St Johns ambulance i have to know the history of how St John started, how the cadet youth group came along, and also more about the division itself and how that first started, This helps me ask more in depth questions about the subject i will be asking getting more in depth answers that will be a better radio package for my audience and for myself getting the best out of my interview. I should also look more into the certain people i will be interviewing, because they are certain ranks in this youth group, i should find out more of there person and how they got their rank and their job in the youth division. 

2. 

Here is an example of a radio package that is a primary source of research; this is because the information being told is from the celebrity herself, which in this case is Cher Lloyd. It also shows small signs of secondary research talking about another person in the interview from someone else. Using a primary source for an interview, which is informational is more reliable because you are talking to the main person directly, making sure that all information given is not a rumor or made up. This makes a successful radio package because an audience is getting the information from the main source making what they say more believable. The target audience for this interview is for around 13-19 year olds due to the radio package this interview is on and the celebrity that is being interviewed. This is helpful when I start thinking about my radio package, because mine is aimed at the same target audience, helping me with ideas and a structure to lead me with my radio package.  This interview has a small amount of Conflict and controversy, because Scttro the interviewer isolated Cher Lloyd during a live acoustic performance calling her fans 'Wankers' when introducing her on stage. Having this conflict attracts the attention of an audience and industry.     

A radio package that i am going to look into for inspiration when recording and putting together my radio interview is an interview from Radio4's section 'Secondary' with the presenter Maria Campbell interviewing a head teacher from Regents high secondary school. When interviewing she uses many open questions, asking him questions about how he runs the school and the changes that are going to come in the future for this school. She uses single and multiple direct questions in a light hearted tone  to make the atmosphere feel comfortable when talking and sharing ideas. I am also intrested in the way that the radio package was edited, using jingles at the start when introducing herself and the show, creating a relaxed and fun feeling when an audience listening. 

3.

I also have another example of a Radio package that I would like to go by and take things out of, which is an interview with a group the Vamps, here again they ask many open questions, and multiple question to get out more then one bit of information, trying to get information and to promote them as an artist as well as recent albums they have created. Again this is also a comical light hearted to create a comfortable atmosphere for them both as well as an audience watching. This is again something i would like to go by because of the techniques that are being used because of the target audience that this interview is being targeted at.