2B- What is the current practice is C&P videos?

Format:
There are many different formats that a corporate video can take on and show to a Media audience, each format has a different purpose on how they would like their video to come across. Their are certain formats like;

- Engaging corporate documents that tell a story
- Punchy product videos to support your brand
- Engaging training and tutorial movies to explain your service
- Affordable animations that tease out your key message
- Testimonials to show your happy customers
- Fresh and affordable TV commercials
- FAQ and pitch ideas to save your business time and money
- A video that shows off what the company does
- A video focusing on their clients and customers by using vox pops















Here is the Apple corporate video that was entirely filmed on iPhone 5s, trying to show a watching audience how powerful and well thought out this product is. The music being played is very soft and simple using strings to create dramatic effect when watching their products being used and shown, adding to the selling point and the main message of their product being simple and powerful. When watching this corporate video they show many men, women and children of different backgrounds, as well as their establishing shot of different cities putting forward how their product is used around the world, showing how global and powerful Apple is. There are also many different shot types, long shots and establishing shots, showing again the advanced technology that you could purchase and use in your everyday life. Using children in this corporate video is showing that the product which is deigned to have high spec technology is still easy and simple to use for all types of ages.

Each shot has a very smooth transition from one shot to another creating a soft smooth pace making the video easy to watch.

Here is the Apple corporate video that shows more then one of the formats that are listed above. For example this has 'Punchy product videos to support the brand' and 'A video that shows off what the company does'. This is a way that Apple tries to come across to an audience wanting to buy their product. A company that does not need any words but can speak by using their products.

Here is another corporate video form Crisis at Christmas 2014 showing what this charity does for vulnerable people at the special time of Christmas.This also shows some of the format that are shown above creating a professional video, by engaging certain corporate documents in this case men and women who are part of this charity to tell a story about their life and how this has helped them. And also a few clips and footage to show an audience what the company does, showing the company in a positive light.

Techniques: 
There are many different techniques used in corporate videos that create a professional and engaging feel when watching. This could be done with different camera angles and movements or the way that the company is being presented in the corporate video, all creating a different feel and mood when watching.

Here is a corporate video that uses different techniques to change an uninteresting company into an energetic engaging video.

Here in this video they used different filming  techniques like;
- Steady cam
- Sliders
- Motion time laps rig




Filming:
The client for this video 'Pro-face' wanted the facilities and they way they produce the product to be shown, which was seen as too long to film and include in the short corporate video. To correct this they used the technique 'time lapse' to show this production in a few seconds and also adding other camera angles to show birds eye view, dutch angles, long shot and close up. The sliders were also used to capture a steady moving image (from right to left) of the production stage of the company product, giving information to an audience in a new engaging way. They also wanted to create a movement that was steady that showed aspects of soft movement that was interesting a different for an audience making the action that they are watching to be seen as energetic and fun. With the steady cam he also shot 'Hero shot' preforming a slow orbital move around 'smiley' employees.




Here is another corporate video that shows different techniques to make it engaging for a  Media moments. This is a 'Apple' corporate video, sharing its product ideas and what you can learn and gain from their product and company. They did not use any interviews or dialogue to explain, they only used illusions and different effects in a big white room to show the message of being simple and effective like their product. They used different shapes and techniques to spell out word and to introduce a different perspective of this company. Because of their unique way of presenting this gives a more engaging and unique corporate video, which collects the view and attention of the audience.



Equipment 

 Equipment is used to film a professional and well organised video, this is to show and give off a professional and interesting feel when watching.

- LED lighting
-Cannon DSLR
-Motorised pocket dolly
-Steady cam brace



In this clip of Westminster kings way corporate video, they used a canon DSLR and a moterised tester pocket dolly to capture the different movements in this sequence. Steady cam was also used in this clip, using a body brace as the camera skeleton to create that steady pace when filming. Many different LED lighting was used to light different parts of the collage up to create perfect lighting for filming, used in different interviews.










Codes and conventions of a corporate video
There are many codes and conventions that create and make it easy to spot a corporate and video. The main codes to look for are:


-Mise en siene:
Uses aspects like lighting, make up, props and background to glamorise a company or product. High key lighting can be used to show how powerful and 'magical' this certain place or product is and can be towards an audience. Allowing the product, place or company to be seen as engaging and of interest to an audience.


-Sound
Voice overs could be shown via the voices of the different members of the public or the different members of staff that are involved. With this interviews can be put together and shown, allowing their to be opinions and feedback on the main aspect of this corporate video.
A soundtrack is also used to create a certain mood for when an audience is watching, also creating a certain look onto the company (seeing it as successful due to the happy music) Music can differ due the target audience they are trying to reach.


-Editing
The editing will have less jump cuts and smoother transitions,  they are trying to show how easy and simple  the company or product is. Different text showing statistics and facts are also added on via the editing stage to explain what the company is about and what they can do for their audience.


Conventions
The conventions that are normally expected in a corporate video is the logo of the company that can be seen at the start and end of the video. Interviewers are also expected to show the opinions of certain staff and members of the public.  Establishing shots, shown in the opening sequence to show what they are trying to sell and present to their audience. A happy, engaging soundtrack used to create relaxed positive mood for an audience.




Codes and conventions of a promotional video.
-Mise en scene
Real locations are shown via promotional videos, creating a personal feel and connection whilst an audience is watching. Real people like mangers and teachers are also shown, showing how important that this promotional video is for people involved.


-Camera
There are a variety of shots used in promotional videos, for example establishing shots are used to shows an audience a picture of what they are promoting,  as well as close up and medium close ups, which are used when filming interviews. The movement of the camera is also smooth due to the slow pans and tilts used to show every aspect of the company or product.


-Sound
Interviews can also be used in promotional videos as well as quick vox- pops, allowing opinions and dialogue to be used throughout the video. A soundtrack is also included to also create a certain mood and feeling towards the product or company by an audience.


-Editing
Facts about the company or product could also be involved in a promotional video to explain in detail what they can offer and how in can benefit their target audience.


Conventions
Promotional videos also have their logo in the video to advertise their company, which is normal seen at the beginning at end of a video. Many interviews are  shown to create a more personal feel and to help an audience know more about the product or company in someone else's view. Soundtrack is also is added to create a mood and also to create entertainment for an audience.

3A- Swot analysis and meeting notes **

Meeting notes and examples of correspondence: 

I have met with one of our clients and explained our ideas that we thought would work well in our corporate video. Here is a video of the meeting process with our client and they feedback that she presented.  

Swot analysis

Here is a planned table of what we think is our strengths, weaknesses, opportunities and threats.

Strengths:

We highlighted the journey on Google maps between the Laswap schools, to show the commute without filming the whole walk. We discussed this with our client and they shared that they enjoyed and thought well of the idea

All locations that we would like to film in are open during filming times that are listed in our production schedules. Clients commented and shared that they would like all schools to be filmed and are happy to film in lessons and in and around the four schools.

All ideas we have presented to the client can be done without difficulty, we have again shared this with the client, they agreed saying that they like the ideas presented.

We have many Interviewees to interview for this video, from students in year 12 and 13 as well as tutors and parents that agreed to be present in the video. Client also agreed to be present in the video.

Weaknesses

Harder to film in certain schools of Laswap because we do not have much knowledge of the different places in the other schools making Acland Burghley stand out more when filming. Client has been informed and shared that we try and learn the location to create a well-rounded video with all schools.

When interviewing students about their experience and time at Laswap they might not give off the answers we want to portray Laswap in a positive light in the video. Client advised us to get as much as we can from students and work with what we can get and edit it when putting it together.  

Opportunities:

Because we are students in Laswap sixth form, access to certain rooms and schools is easier for us to film. As well as gaining interviews from teachers from the schools we are based at and have recently been in.

Because are client is head of year 12 in Acland Burghley we have an easier access to other directors of sixth form through him, gaining a experienced interview form a successful and high profile member of staff from the different schools, which looks better and effective in the cooperate video.

We have many students to interview because we are students ourselves giving us a wide rand of different students to interview and talk to giving us more to play and edit with when finishing our final project.

Threats:

Because we are filming during school time, we will have many disruptions because of students in the school there already. We might have students disrupting our filming, which we have to Re-film if needed.

Some Teachers we might what to interview are not available or not in when we would like to film, causing our production schedule to hold back causing disruption.

Equipment could not be available when we are ready to film due to mix up with the timing hiring, causing set backs with our filming time.

Weather could be dark and raining on the day of filming landscape shots for our video, setting us back from our proaction schedule or creating a negative gloomy shot instead of a light positive one. 

Production schedule: 

Here is also a copy of our production schedule, showing what we would like to achieve on set days of our production time. 

Week	1	Tasks	Completed?
Monday		Planning and looking at shot list and storyboard to see if everything that we have put down is accessible, also we will be going to the different schools looking at the different locations we will be filming in.
Tuesday		Starting to film around the first school in Acland Burghley, filming mostly establishing shots with panning and tracking of the buildings and the new study area.
Wednesday		Starting to film a student around, the schools, gathering footage of walking through the different buildings and classrooms, getting close ups of different signs and work of different students.
Friday		Editing all footage that we have collated that week, putting into order and seeing footage that we need to re film or rethink.
Week	2	Tasks	Completed?
Monday		Starting to film in the other schools and the locations filing the establishing shots for the other schools.
Tuesday		Filming on goggle for the transitions phase making it seem smooth and edit it into the footage already out together.
Wednesday		Editing other footage collected and putting it together with footage already available.
Friday		Re filming anything that needs to be filmed final touch on the editing process.

2C- What legal issues and Ethical considerations are relevant to C&P video?**

• When looking into corporate and promotional videos there are things to consider and look for that can effect an audience watching, you will need to focus on Privacy, Libel, Copyright, representation- Race, gender, religion and truth. Looking into Ofcom and ASA and their rules for broadcasting different types of Media and seeing what their codes and conditions are for these acts. Here are some of the promotional videos that i have looked at that break these laws or come close to breaking them. 
• 
  
  Privacy- It was held that everyone has a right to privacy, but it became clear that such a right is conditional on the behaviour of an individual or organisation, and the ‘space’ the individual inhabits. 
  
  
  Libel- When an attack is written, published or broadcast.
  
  
  Copyright- Part of the intellectual property law having the rights to certain books, plays, songs and photographs having automatic ownership of that piece of work. You cannot copy an idea. An example of this is downloading Music from an artist from illegal sites, which means that that Companies and artist loose money. 
  
  Current law resting to race, disability, obscenity- This is when age, disability, race sex or ethnic origin  is discriminated by certain words pr actions that are presented on the screen. An example of this is when a video is shown with someone from a certain race, age ect is shown in a negative light because of their race, age, gender.

Here I have looked into and shown the different types of laws and acts that are in action today. 

• http://en.wikipedia.org/wiki/Race_Relations_Act_1976
  The Race Relations Act was created and put in the UK by the parliament of the united kingdom. To stop discrimination on the grounds of race. This act stops people being prejudice to others for race, colour, nationality, ethnic and natural origin.  This helps many people live free in this country without being attract because of who and what they are.   
         There are many reasons how this act relates and comes in contact with the T.V and film industry. When creating any different programme and film to air on a certain channel or cinema, the movie has to go through the act to be allowed to be shown to the public. If the film or programme does not follow the act and disobeys the rules of being fair to every race, nationality or ethnic background then people will complain, they will feel like they have been attacked because of the person they are. This will end of the movie or programme being banned and the prosecution of theT.V company who did not follow the act.  Also in the industry, the employment of the workers should be fair, hiring staff with different faces and colours and not sticking to members of one ethnic group or skin colour.
           This is an important law to follow in and out of the film and T.V industry, this creates a better living for all races in the UK as well as fairness to all people living in the UK. Within the film industry, following this law helps a company target out all different target audiences, this creates more viewers and more income for there company. It also shows that this certain channel is fair and is seen as global to the audience they are trying to reach.

This act will be respected when filming my footage, making sure i don't discriminate race when putting forward my corporate video of LaSwap. I will be filming many different students and staff from different backgrounds to show a diverse environment. Respecting this act will allow my video to uploaded and shown to many different people in and outside of the school without insulting or disrespecting anyone.

• 
  http://uk.ask.com/question/what-is-the-broadcasting-act-1990
  The Broadcasting act was also created and brought into the UK rules by the UK parliament. This was brought in to create a legal framework on the electric communication meaning that there are going to have a formal structure of T.V and radio, making sure that they follow the different regulations ( like not involving illegal things in the programmes.)
             It relates to the T.V and film industry because they need to follow this act to make sure them follow there regulations and not include anything seen as unsuitable in there films and programmes. If the do something wrong which is part of their rules and regulations then some type of prosecution will happen. Without the Broadcasting act and this set framework then most electric communications (T.V and radio) they would not be following their rules and regulations before airing a programme.
             This is an important law because it makes sure that all these different types of media communications stay in a certain framework that stops them going over their rules and regulations. Without this law, many programmes will be aired that are seen as inappropriate to certain viewers and viewing rating will go down and so has their income

I will also be showing signs of the knowledge from The Broadcasting act by making sure all footage and music is my own, making sure nothing filmed and presented is illegal making sure i stay in the media framework and follow the rules and regulations of a corporate video.

• 
  
  http://www.collinsdictionary.com/dictionary/english/obscene-publications-act
  The obscene publications act was also present the england and wales, this act determines what can be shown in Britain in different types of communications around Britain. It sort out different public stories it can share, and what different information that can be given to the public.
                This links in very well with the T.V and film industry, only being allowed to show certain stories and information on their different programmes and films, if the obscene publications act do not allow certain things to be shown then they are not allowed to shown on different places to the public.
                 This is important because some information are not allowed to be shown to the general public because of it being part of the army information or images and information being to distressing for viewers and is not allowed to be shown because of the this

This will be known when creating my corporate video 

• 
  
  
  Here is an example of a promotional video that is close to breaking some of the acts for these videos. In this video the artist Nikki Minaj uses graphic images to show nazism. This causes controversy for viewers causing ethical issues when watching by linking back to a time of the Holocaust. In this video she shows signs of Nazism with the use of her name on red flags and arm bandages, and also the feel of death coming off with the images and lyrics. This video does not touch on the discrimination or age, gender, disability and race but uses obscenity of swearing and lyrics associating to pornography. This video is shown to be ethnical and morally wrong due to the obscene language and raceist tone to Nazism in the video, this could be disturbing and upsetting to viewers due to the graphic visuals that are shown. This goes against the obscene publications due to the visuals being distressing or upsetting to a viewer.  This is also distressing for a audience to watch

Here is another promotional video that uses shock tactics to display a strong message to members of the public. Although they used this as a technique its still seen as ethically wrong due to others finding it offensive on targeting another group. The obscene publications act has been challenged in this video due to the word 'Fuck' being used, using this word cause distress to a viewer or member of the public. Although this is shown to have not targeted anyone with a disability, race or age it could be said on targeted the less fortunate in the community.

Another one comparing to the 'Fuck the poor' would be the smoking adverts that are shown on British T.V . They use graphic images to show the effects that smoking can have on your health using this as shock tactics to create a talked about advert. Showing these images can cause distress on a viewer, which could cause controversy.







Here is another Music video that breaks rules and can cause controversy with viewers. The music video by M.I.A shows discrimination of physical characteristics, in this case people with ginger hair. It shows them being hunted down taken to a wasteland, and told to run whilst they are attacked by bombs and guns. This again could cause distress and upset when watching because of the discrimination of people with ginger hair. This breaks the Race relations act of making sure people of different race, gender are treated fairly when uploaded and watched by other viewers.

Here again shows how these young men are being targeted because of their hair colour, being told to kneel on the floor and wait for their next command. Causing distress and upset towards a views because of the discrimination being shown. 

2A - What is a corporate video?

Corporate video production is primarily used for companies, corporation or organisation, they are normally viewed by a limited or target audience and is intended by a specific purpose.
There are many codes and conventions to different corporate videos from promotional, training, information, music, sales.

Promotional videos are marketing and sales tools designed to introduce or educate consumers about a particular product, cause, or organization. A promo video is generally precise and should only last 5 to 10 minuites Max. An example of this would be a charity coprate video, showing to an audiance how a charity helps a certain event or cause, raising awarness for others to donate.

Here is a promotional corporate video for Crisis at Christmas, in this video they show you what this company does for the less fortunate, interviewing women and men that are working and are part of the charity for Crisis at Christmas. This creates more of a personal feel when an audience is watching. 

the lighting is bright with not many shadow to give off a positive feeling of the company as well as to connote the happy greatful feelings because of the help and kindmess of the people involved in the video. Most of the positive lighting is used when an interview is taking place again showing the feelings of the interviewees. 

Many close ups are used during interviews to show the emotion and feelings that they have for this charity.

Many establishing shots are shown in the video to show the space that are available and how they have created a safe and warm enviroment for people who are vunrable. Many interviews are used to share others thoughts and feelings about this charity and what it does for them and their community, using close ups of their faces and side angles. Many interviewees in this corporate video have shown to be all positive with many smiling faces and laughter when taking about their experiances

 The Non- diagetic music used is a well known pop song from the artist Ed Sheeran, which is a slow song giving the main theme of the video an emotional theme, helping the emotional message of helpless people to pass on the emotional feeling onto an audience.
Font that is use is very classic, using small plain white font to show what the charity has done for homeless men and women at christmas time. This font signifies that what they try and do is simple and easy to do with the help of donations  from the community.
I believe that this video does not have one main target audience, due to the images shown in the footage most where of adults of all ages and all races. Showiung that all are effected and all people can help, hoping they can reduce the number of homeless people on the streets.  
The typography shown in this video is very simply, using plain standard font in white, which could show how simple and easy it could be to put a smile on someones face who is less fortunate at christmas. 



Information: 
Here is an example of an informational corporate video, this aims to provide young people with knowledge about drug awareness. This video appeals to a younger audience between the ages of 14-25,meaning it is very simplified with many visual and graphic interest.

Consequently, this short video is a brief and easy to understand clip that shows how LSD effects people, and uses fun and bright imagery and graphics to portray this. For example, the video starts with a curtain opening, and then shows a portrait of Dr Albert Hoffman- the scientist who discovered LSD, spinning round against a bright spiral background that links to the visual effects of LSD. This adds a fun dimension to the video, as it seeks to explain the scientific context of LSD, but by including graphics and animation, make it very fun, interesting and engaging to a young audience. 

The video is comprised entirely of animation, and includes graphics that are very simplistic, colourful and engaging with the viewer. These include cartoon images of a brain, cartoon laboratory and scientists, and an animated interpretation of the effects on the human body when taking LSD. This type of animation is particularly engaging with the viewer, because it is very humorous, and makes the whole video much more exciting. It portrays the effects of LSD in a way that is both fun and easy to understand. There is a lot of movement involved in the animation, and the visual style, colours and shapes are very colourful.


The voiceover is very engaging with the viewer, because the man speaking for the video is very enthusiastic in his tone. This makes the video seem much more fun and exciting, and so the young audience can listen to him without getting distracted. He makes the serious topic of LSD become something that can easily be discussed and explored, and makes it very simple to understand by his clear tone, and his use of informal language. For example, he uses the words "freak out" and "trippy" when referring to the effects of LSD, and this relates to the young audience, because they are the people most likely to take the drug, and so making the video more appealing to them is more likely to fulfil the company's ideals, which is to educate and inform young people about drugs and alcohol. 
Overall, the message of this video is to make the topic of drugs, LSD, much more interesting and engaging to the young audience, and to tell them about the consequences the drug has on their body in a brief, short and simple way. The video includes useful links to the company's website and phone number to provide young people with contact information if they want more advice on the issue.

Music:

Here is a corporate video I found that promotes the music brand Phillips, it shows a small boy meeting what looks like a famous suffer, the boy then becomes inspired to surf and saves up enough money to buy a second hand bored. The short clip starts with a small text 'There is always a way to find your first ride' this is one of the only texts present as well as the company name. There is no voice over in this short clip, just non-digetic sound playing through out. The sound being played is only the background music which is upbeat with female singers, this sets a feel and emotion for an audience watching this short clip.  The main characters are played by actors in a beach setting, wearing wet suits and normal clothes.

There are many different camera angles from establishing shot to close ups of objects and faces. This is to create an intreast for the audience, creating different emotions and feelings by using these different camera angles. The camera motion is very slow, following the way the waves would slowly crash and fall in the clip. For this corporate video the motion is very slow and smooth. As stated above the company logo is shown at the beginning of the clip. The editing is again is very slow, matching the feel and the music that is also presented in the clip. 

The lighting is very neutral with soft shadows to create a calm beach feel to the whole corporate video when an audience is watching. This could show how soft and subtle their products are to the ear, how relaxed you can feel using their products. There is no font used in this corporate video 

Here is a college corporate video for City of Westminster, the choice of people are students from this college, this creates a more personal feel when watching, knowing that ordinary people go and experience this college. All facial expressions seem to be happy or concentrated on what they are woking on in the video, no interviews are present in this video. Colouring in this advert are seen to be very natural and light, showing that this college shows a light natural and positive vibe when studying here. There is also shadowing in this video, grabbing the attention of the audience, which is making the feel of the video dramatic, when looking into the certain subject that they offers to the students. The camera also tracks the students following then to their day to day timetable, again creating an intreast and personal feel with an audience watching.  The editing is very slow, showing a smooth feel when watching creating a relaxed mood when editing. There is only background music played in this corporate video with text edited on the screen giving you information about the college. The background music is very upbeat creating a positive tone when listening.

Here is a corporate video  from the  LaSWAP  website, again the choice of people that are chosen are
 students from LaSWAP to create a personal feel when an audience is watching, there are many close ups and Medium long shots of the different students that are attending this college focusing on their facial expressions which are shown as positive and happy with their surroundings. Many shots are used outside capturing the schools green areas, showing an audience the open space that their students have to socialize. Because of LaSWAP'S logo their is a clear colour scheme that follow's this video, using red, blue purple and green shows the positive energy and atmosphere that this school gives off. There are many different camera shots of the different buildings using pans and tracks. The editing has some smooth cuts and jump cuts when showing the different locations that arte involved in this school as well as the subjects that it has to offer. The background music played is very upbeat showing the positive and happy side that LaSWAP. The clothes worn are the students own due to this college being a place to express yourself with the clothing you wear. The lighting is bright in this video, drawing attention to the video and the people involved. Interviews are used in different locations of the video with members of staff that are most involved with LaSWAP and its success.