Task 4 - Finished product

For my audience research, the information I have was given back from my questionnaire and my focus group showed that my advert was fir for the purpose of selling lynx to a picked target audience and was effective and attractive for the audience.  Most questions answered are shown to be effective because of the theme that was chosen and the outcome of how the product was shown, making it attractive for the target audience, giving me confidence that the purpose of the advert has been achieved.

      Linking on to the purpose of the advert, the clarity of communication was clear and the feedback with my target audience confirmed this by them saying that the theme was one of the factors that appealed to them most. They also found the advert effective and interesting because they related to them theme or understood the theme. This makes the communication from the advert to its target audience clear making the advert a success.

     The appropriateness to the audience was high, because I am in the same age range as the audience I am trying to target, finding a theme that attracted and represented the audience was essayer creating a theme that is relatable and appropriate to the audience that was being targeted. When creating the advert we were planning to use some persuasive techniques to draw in our audience. The techniques we used are Humor and sympathy for the main actor. When getting back our audience research I find out that the techniques that I had used were not as effective as I thought they would be. Although I saw from my feedback that they were noticed by an audience but did not work they way they were intended to making them less effective.

          The main content of my advert was shown to be effective and relatable to the audience.  Because of the target audience being young the content was more effective to them then it would be to an older audience, because the content appealed to this audience it was effective. The impact that this advert had on a audience is quite low, although this is relatable there was no visual impact that the them or the soundtrack had on the audience by the feedback that they gave me. The shots that were involved in this advert weren’t as good or effective as I thought it would be. The shots that were preformed were either out of focus or jump cuts were present throughout, which did not make it smooth and easy to watch. When watching the main advert back I can see the aspects that I needed to improve on and what would make it better and more effective for my target audience.  The main story line was effective and you could tell by watching what we were trying to achieve with our theme.