Task 2- Screening

To collect the details from a audience I have used different methods to collect this information. The methods that I have used are, questionnaires made on survey monkey, a focus group with around 4 people talking about the advert and what were the positive and negatives and if it met the made target

          There are different pros and con to each method I used, with it being unreliable or getting slow results. The questionnaire was easy to make and has a clear layout and presentation. It also tally’s up your results once they have been answered and puts them into graphs and bar charts. A con with this method is that once you have sent these results out it takes awhile before people respond to your questionnaire which holds you back from completing your audience research for your project.  Another con is that the only way to send your questionnaire is by email. For a younger person the main way to get in contact with other people is by text or over social networking then by email, making it harder to send to others.  Focus groups were useful and got fast feedback from the people present. They could express their views about the advert in detail without having to fill in a small box. A con with this method is at points the group would get distracted and become off task with talking and giving feedback with the advert.

The range of the audience that I handed my different methods to are mostly to a younger audience 15-20 because those are the age group I am normally around and were available to fill in my questionnaire and to be in with the focus group. There was a mixture between the genders but mostly girls were involved with the evaluation because of the lager amount of girls in out Media class.

The questions I asked were closed questions, mostly in the questionnaire so the answers didn’t have to be too long and the person filling it out wont get bored or uninterested with filling it out. Closed questions also get straight to the point with the question you are trying to ask. In the focus group I got a large range of open questions, because of the situation that we were in. Because we are tighter as a group in person we have a discussion of an advert instead of answering a few closed questions.

Most of the feedback I was given back was reliable in some ways due to having a big discussion of the advert in the focus group and getting to see people’s opinions and a sentence then a one-word answer. The questionnaires are sometimes reliable, because I am sending the over email people might not pay attention to them. I they do answer them I cant tell if they are just ticking random boxes to get the questionnaire over with. This dies not give me their real opinion, which does not help me for future productions.

An improvement that I would make would be to widen my different methods of gathering audience feedback. This will give me reliable answers that will help me in future productions and also get more people within my target audience to answer and feedback on my advert. Another improvement would be to create more questions in my questionnaires