Task 4 - Finished product

For my audience research, the information I have was given back from my questionnaire and my focus group showed that my advert was fir for the purpose of selling lynx to a picked target audience and was effective and attractive for the audience.  Most questions answered are shown to be effective because of the theme that was chosen and the outcome of how the product was shown, making it attractive for the target audience, giving me confidence that the purpose of the advert has been achieved.

      Linking on to the purpose of the advert, the clarity of communication was clear and the feedback with my target audience confirmed this by them saying that the theme was one of the factors that appealed to them most. They also found the advert effective and interesting because they related to them theme or understood the theme. This makes the communication from the advert to its target audience clear making the advert a success.

     The appropriateness to the audience was high, because I am in the same age range as the audience I am trying to target, finding a theme that attracted and represented the audience was essayer creating a theme that is relatable and appropriate to the audience that was being targeted. When creating the advert we were planning to use some persuasive techniques to draw in our audience. The techniques we used are Humor and sympathy for the main actor. When getting back our audience research I find out that the techniques that I had used were not as effective as I thought they would be. Although I saw from my feedback that they were noticed by an audience but did not work they way they were intended to making them less effective.

          The main content of my advert was shown to be effective and relatable to the audience.  Because of the target audience being young the content was more effective to them then it would be to an older audience, because the content appealed to this audience it was effective. The impact that this advert had on a audience is quite low, although this is relatable there was no visual impact that the them or the soundtrack had on the audience by the feedback that they gave me. The shots that were involved in this advert weren’t as good or effective as I thought it would be. The shots that were preformed were either out of focus or jump cuts were present throughout, which did not make it smooth and easy to watch. When watching the main advert back I can see the aspects that I needed to improve on and what would make it better and more effective for my target audience.  The main story line was effective and you could tell by watching what we were trying to achieve with our theme. 

Finding media jobs

Lynx advert

Here is my finished copy of my lynx advert, my group wanted out lynx advert to be different by not using themes like sex appeal and creating an advert that appeals more to a younger audience. By reaching for this target audience which is 14-19 we decided to use the lynx as attract more of a social and friend group.

Reflection of Pitch

When sharing my speech with other people, there are many advantages and disadvantages to my pitch that I am proud of and I could improve on. 

               The things that I thought let me down in my pitch was the speed of my talk. For example when sharing my idea I started to get nervous, meaning that the speed of my speech got faster and faster.  Audiences might not understand what I’m trying to get across or cannot keep up with what I am saying.

Another disadvantage of my pitch is that because I was nervous I started moving my hands this could be good and bad but I see t as bad, this is because when explaining my pitch and moving my hands the attention of what I am saying could go on the movement of my hands creating more of concentration onto something else.

            One more disadvantage of me sharing of my idea was going on for too long, the audience I was pitching to was a younger audience meaning they have a shorter attention span the adults. Talking too long causes them to become less interested. This also led to me to talk faster because I was trying to get everything I thought that was important into my pitch.

 There are also many things I did that were positive and create me with a good pitch. These were talking with confidence, this is because I understood and I knew what I was saying, because I rehearsed before the day of the pitch.  I’m also not a shy person; because of this I was able to explain my ideas without being so shy and quit.  

              Another positive is that I engaged with the audience, I made sure that I had eye contact with the audience, I made sure that I had there attention and made sure they understood what I was trying to put across. This also links with being confident and having a strong solid voice. I also had quite a lot of hand-outs and things for my audience to look at, this is to engage the reader and connect the with what I am trying to talk about.

 

I also used a different type of way of presenting my advert; I used a board putting my different type of research on. This Is so I’m. Not reading off a presentation, which creates a boring way to show my idea.

4- How has technology in TV and Film changed and what has been the impact of these changes for audiences and producers of film and TV?

http://en.wikipedia.org/wiki/3D_film
There have been many changes from the year 2000 for film, the one i have been concentrating in more detail on is 3D. Knowing that 3D has ben around since the 1950's but not being so successful due to complaints that this technology gave most audiences headaches or made them feel unwell whilst watching. Throughout the time this technology has been used and improved by many different eras of film and became more successful in the 2000's until the present day but creating an amazing best seller film 'Avatar'  which was released in 2009. The change of using 3D has become more popular and more high tech then in the 1900 and the 2000 due to the wider understanding of the technology and the use in films that creates entertainment for an audience.

Due to the film and T.V industry becoming bigger and more popular with people around the world, more shows have come onT.V that attract a certain audience which creates a fan base or a group of people who follow and keep watching the series, creating more popularity for the show or film the are attached to. For example 'The Vampier Diaries' has become a huge hit around the US and the UK, their  have been many fan groups that have created websites http://www.vampire-diaries.net Like this one to talk about this TV show, to share different clips of the show and to discuss their favourite characters, it even shows some of vampier dairies merchandise like T-shirts and mugs that are also being sold on this website. This 'fan base' and the films merchandise has become more popular  in the 2000's creating more and more popularity for the series which is an advantage for the producer because of the high in viewing the more merchandise they sell the more money they collect to producer another series or more money to produce more merchandise for the fans of this series.
                 Its also an advantage to an audience giving them more entertainment and something to follow and be interested in, because of the fan bases they can talk to others that are interested in the series and find out different information about the show. a disadvantage for an audience about joining a fan base is the disappointment when the series comes to an end or their favourite character dies out. This could cause uproar from the fan base that can cause disappointment for a major fan.


To all the changes that have happened in the T.V and film industry their have been many advantages and disadvantages to them all, all creating massive effects and massive changes to the way we watch T.V and film. The first change is analogue to digital editing, whilst filming has finished it would be sent tot he editors room ready for the film to get cleaned up. Most of the editing is done manually cutting the film where the scene needs to be cut, which creates un smooth transitions between two scenes. It has now been changed to Digital editing all the cleaning up being done on high Tech computers, creating special effects and putting a scene together by a click of a mouse.
                The main advantage of changing the way a film gets edited is the way it looks when it gets shown to an audience, the shots are smooth into each other, action scenes look more realistic adding other special effects which create more enjoyment for an audience. and is made to create a bigger picture. But their are also many disadvantages to the change from analogue to digital, one is that their are less jobs within editing because of their being only a few people editing on the computer instead of many trying to cut and put together different rolls of film which take more then digital editing takes.  Because of the high tech which makes the action look very realistic grabs audience attention which creates a wider seeing range which rakes in more money for the producer. Even due to high technology it has its problems, because it is a computer with a lot of information, the computer could crash which cold be a problem and waste time when trying to edit. A lot of data and information can be deleted and lost within the computer which could also waste time and money for the producer and director. The computer might not be able to take as much data as there was filmed and the sound quality can be too clinical/cold.
                Because of the advantages for the producer is also strong advantages for an audience, for example having special effects and creating a more realistic action scene is more enjoyable for a audience, seeing and hearing different scenes that are realistic and are interesting to watch.  This creates more of an enjoyable viewing experience for an audience.

Another change that has happened to the TV and film viewing experience is having portable technology to watch different films outside of the home environment. Throughout the years mobile phones have become more and more advanced and have been made in two many different types of smartphones like 'Apple' and 'Blackberry' which allow you to do many different things like, listening to music and using the phone on one devise, which is small enough to take around and small enough to put in your pocket. This creates many Advantages to different audiences watching theses films, when on a journey using your mobile phone is a quick easy and suitable way to pass the time and to keep up with your favourite films and T.V programs. But because of the small impact devise some audience might not like watching different things on such a small screen and prefer watching these live action films on a bigger screen.
           Having a new way of watching films on the go creates advantages for producers and directors, this is because audiences can watch these different films whenever they want and times they want which creates more viewers for a film creating more income and views for the film or TV programme.

Since the first film has been created there has been massive changes that have changed the way we watch films and T.V today. For example the way films has been shown to different viewers are seen to be very different today and include many different high tech technology that create the amazing effects we see today. For example the way films are now edited, instead of manually doing it by hand  computer is used to cut scenes, add special effects create better high quality sound and put together two or more scenes. The process of editing the film is quicker, making it quicker to hit the cinemas. The quality of the film is a lot more sharp, showing more effects and a clear see of the action which is present in the film.
              Another change of making films is that they are cheaper and easier to make because of the new cameras today which are good quality and not as expensive as cameras in 1950's . Because of this feature films are made with cameras that students and schools are available to use to create their own work. For example a film that was cheaper to make then other feature films is clover field using hand held cameras to create  the whole film.
            New technology has also been created to capture human movement and expressions by computer called E-motion capture. This is very new technology that is being used in many different movies. One movie that used this tecnology and was the most top film ever created today was 'Avatar' using this technology to create different species which contain human like movements. This creates such a big impact for the film industry, creating new examples to have a better and more imaginative viewing experience.
               When in editing, the software has become more advanced then other editing computers that have been created. computers can hold more data storing more footage then any other. many different effects can be placed onto the footage using the different softwares provided. For example special effects including expositions, UFO's and so on.this creates a much bigger story and picture when watching because of this advanced software that creates a real life effect which creates more of an interest to an audience and viewer watching.

Many different technology has changed for T.V to also make appeal more to an audience. For example T.V is giving out different offers and different kinds of broad bands for you to watch the channels you want at different prices. They created many different boxes that will help you do this like'Sky' 'Virgin' offering you many different packages for different prises. This creates a wider choice and a range of prices for audiences to pick their package to watch programmes they want to watch.

http://en.wikipedia.org/wiki/Motion_capture
Film has changed into something bigger and better throughout the years, different types of technology has changed, to film and edit different feature films.  One piece has become know in many different films to create something different using human motion. Motion picture is to capture human movement and is used for many different ways as well as film, like sport and medical reasons. This creates many different viewing experiences for many different audiences, making actors become something else to create a different story line throughout. There are also many advantages and disadvantages to this, an advantage  is the amount of work that is going into the production is the same amount if there was an actor itself being filmed and a disadvantage is that the cost of this technology is a lot higher then normal because of how advanced it is, meaning that smaller productions might not have the budget to include this in their film.
             
http://en.wikipedia.org/wiki/Special_effect
Special effects are also used more in feature films recently, these have become more advanced and more realistic because of new editing softwares that are now used. There are many different softwares and computers that add in these special effects to big action adventure films and fighting scenes. Special effects are described as 'Tricks of the eye' and 'Simulator industries to simulate imaginative events involved in film and games. Many films use special effect to create a realistic feel to there films. Films such as Avatar and transformers using these special effects for to create the movie and to give it the last touch. This creates more of an interest for an audience, giving them excitement and interest when watching because of how realistic the movie looks.






To create more of a fan base and interest for this movie advertisements of different kinds need to be shown to get the advertising out. This is from streaming from the internet like youtube and Vimeo, showing trailers and sneak peaks of there different things that will create an interest throughout audiences. Having these grabs the audiences attention and creates more of an advertising base so audiences see and hear about the movie that is being created. This has changed from advertising movies in the past. Most were advertised on billboards and busses to show and advertise the movie that is being created. Because of the interest in the internet in recent years, websites like youtube and Vimeo have a larger viewing audience. This makes showing to a larger audience easier and more effective because of how many people go onto to these websites and use these websites.

When watching the feature films there are many different ways to watch it when it comes out, one that has been going around but has never been seen as good enough because of the problems it has caused. 3D, 3D is shown given a three diminutional image to a motion picture, making the picture come out of the screen. This has always been around but always said to give audiences a headache whilst watching.  Now this technology as been advanced many movies use this to create this effect for an audience watching. It gives audience more of an enjoyable viewing experience making some scenes look more realistic and interesting to watch.

https://www.imax.com/about/experience/
 Another way to watch this feature film, which is becoming more and more popular recently in this day and age is IMAX, this is a new viewing experience which is much bigger then watching it in a cinema, the main screen is screen to by as high as a two store block of flats. Making it a lot bigger and more realistic when watching. Many audiences enjoy going to IMAX because of it feeling o realistic and so into the film that the emotions that are being created your feeling because of how big the screen is. They also describe how the sound is loader sharper, hearing everything from the smallest detail, also making the experience more realistic. The resolution is also very sharp, very high seeing every detail that is being shown, The seating is always laid out that you are centre of attention, making sure you miss nothing.

3C- The law and regulations

http://en.wikipedia.org/wiki/Race_Relations_Act_1976
The Race Relations Act was created and put in the UK by the parliament of the united kingdom. To stop discrimination on the grounds of race. This act stops people being prejudice to others for race, colour, nationality, ethnic and natural origin.  This helps many people live free in this country without being attract because of who and what they are.  
       There are many reasons how this act relates and comes in contact with the T.V and film industry. When creating any different programme and film to air on a certain channel or cinema, the movie has to go through the act to be allowed to be shown to the public. If the film or programme does not follow the act and disobeys the rules of being fair to every race, nationality or ethnic background then people will complain, they will feel like they have been attacked because of the person they are. This will end of the movie or programme being banned and the prosecution of theT.V company who did not follow the act.  Also in the industry, the employment of the workers should be fair, hiring staff with different faces and colours and not sticking to members of one ethnic group or skin colour.
         This is an important law to follow in and out of the film and T.V industry, this creates a better living for all races in the UK as well as fairness to all people living in the UK. Within the film industry, following this law helps a company target out all different target audiences, this creates more viewers and more income for there company. It also shows that this certain channel is fair and is seen as global to the audience they are trying to reach.

http://uk.ask.com/question/what-is-the-broadcasting-act-1990
The Broadcasting act was also created and brought into the UK rules by the UK parliament. This was brought in to create a legal framework on the electric communication meaning that there are going to have a formal structure of T.V and radio, making sure that they follow the different regulations ( like not involving illegal things in the programmes.)
           It relates to the T.V and film industry because they need to follow this act to make sure them follow there regulations and not include anything seen as unsuitable in there films and programmes. If the do something wrong which is part of their rules and regulations then some type of prosecution will happen. Without the Broadcasting act and this set framework then most electric communications (T.V and radio) they would not be following their rules and regulations before airing a programme.
           This is an important law because it makes sure that all these different types of media communications stay in a certain framework that stops them going over their rules and regulations. Without this law, many programmes will be aired that are seen as inappropriate to certain viewers and viewing rating will go down and so has their income.


http://www.collinsdictionary.com/dictionary/english/obscene-publications-act
The obscene publications act was also present the england and wales, this act determines what can be shown in Britain in different types of communications around Britain. It sort out different public stories it can share, and what different information that can be given to the public.
              This links in very well with the T.V and film industry, only being allowed to show certain stories and information on their different programmes and films, if the obscene publications act do not allow certain things to be shown then they are not allowed to shown on different places to the public.
               This is important because some information are not allowed to be shown to the general public because of it being part of the army information or images and information being to distressing for viewers and is not allowed to be shown because of the this.

http://en.wikipedia.org/wiki/British_Board_of_Film_Classification
http://www.bbfc.co.uk
British board of film classification, is a company with a wide range of people who watch different T.V and films that are made to create a certain age certificate for them, the 'BBFC' would rather run an independent company then rule under the government. They have been put together to give certain age certificates to different movies to protect the younger audience from seeing violence and sex scenes in these movies. There main aims are to protect the public from any harm or risk that might come from different movies, to empower the public from making different choices, and to protect children from anything bad that can cause distress and harm to children watching.
          They are very important, and a key feature in the UK's T.V and film industry, this is because when sending a film to the cinema, many things have to be looked at before showing it to the public if there is anything like violence, weapons or sex scenes in a movie it has to be detected and announced before the start of the movie. A high certificate also goes on to stop any younger viewers from seeing things that are to distressing to them.  Making sure in cinemas that no one below the certificate age of the film gets in.

http://www.ofcom.org.uk/about/
Ofcom are a group of people in a company made up of many different people, for example their are NoN- executive chairman, executive directors (including the chief executive), and non-executive directors. These are the main people who deal with the main aim of the company.
            These people as well as others that work in the company focus on and see if certain adverts are suitable to show to the public, seeing if any of the advert involve something that might be seen as disrespecting fro a viewer or might be misleading a viewer and giving false information about the product.
        There main aim is to take down and advert that are seen to breaking the rues of creating an advert. showing things that are seen as wrong to viewers, like being racist to a certain age, gender or colour. Making sure that all advert that they look at are following all the rules and regulations, also taming in complaints from the public, which helps with there findings of adverts which are not acceptable.

The main thing i have been interested in during my research of the different health and safety polices and the different equality polices, is the amount of information that the different T.V websites have on their workers and their backgrounds. The one I focused on the most in the BBC, they make sure that every member of the crew is treated fairly, they even recored the religion and race of their workers making sure they have a wide range of each. I found this interesting because, it shows that they are interested in there workers and they like to employe people from many different backgrounds.
     

3B- Employment legislation and Employee rights

There are many different health and safety issues and regulations in many different T.V industries and companies. The main TV Company I am going to look through is the BBC looking at their health and safety policy. There are many different sections that the health and safety fall under. The first one talks about reporting:

Accident/incident reporting

Under this heading it gives the reader all the explications on how to report in an accident. The person that has had an injury should contact the BBC ORM straight away so a report can be written.

The serious accidents our;

-‘A member of the public taken to hospital as a result of BBC work activities’

-‘An absence from work of more than three days due to a work-related accident’

-‘Fractures, dislocations or amputations’;

-‘Loss of sight or eye damage’

Contractors in production;
This topic in the health and saftey guide 

 And many others, safety for their cast and crew is very important knowing that the BBC will help them and understand their situation. Another healthy and safety policy is freelancers.

The BBC explains that freelances are usually not up-to-date or aware of the BBC’s health and safety policies, saying that if they are leading groups and talking and teaching cast and crew they should have their knowledge about health and safety. This information is important for the people in the industry because they know what kind of injury they have to report, what injures they can get there company involved with.

There are many equal opportunities in the BBC, the BBC explain that the more diverse the workforce the better they are able to connect with an audience.  The main polices they have for their workforce are, to create a working environment that will help everyone and will help the crew feel comfortable when working. Having the right equipment for workers who are disabled or need other working areas.
They value and respect all of their crew and the work they put in to crate the BBC, and make sure they are treated fair within the workspace and not a group or an individual is unlawfully disadvantaged.
When looking in more detail of the different equal opportunities in the BBC they focus on many different areas of there crew like religion and disability. Giving different information about how much of the workforce is a certain religion or has a certain disability and explaining  what they do to make the workplace fair and right for every cast and crew member. 

BBC have different rules and equality polices up on there website that change every month, this is to make sure the regulations are up to date with the different workers, its also there to fit with the differnet changers within the tv and film indusrty, and the changes in the company itself.

This law was brought into the uk to stop discrimination of different age groups, it came into force on the 1st of october 2006. This is uselful for workers in different companys to have this law to have a good chance at a job then someone older or younger then themself . It also stops other workers excluding workers from different jobs or different postions in the company because of them being too young or old.

The emplyment rights in the BBC are the same as otheres in other companies, everyone in the workspace showul be treated farlie without them being discrimnated for there colour, race, gender and so on. Workers should be given the right pay when working, above minumin wage which. They should be treated wiht respect when in the workplace, and be given breakes when needed, which is at certin point at work for different types of jobs and workers.

The Trade union i started looking into was BECTU which is a trade union media and entertainment. Belonging to a trade union there are many advantages for exmaple if anything goes wrong withing your worplace that you dont like or find unfair you can go to the trade union, they can help you when in situations like money or being treated unfarlie at a workplace. There are many different trade unions for different jobs, thses are important because they are seen as a voice to mant workers that are getten treated unfairly in there chosen jobs. Trade unions can stop this by starting strikes for the jobs the voice for.
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Intellectual property is a concept refers from creations of the mind for which exclusive rights are recgonised this means the owners are granted certin rights, this is different then copyright this is because copyright is when you use someone elses work, for example if a famous artist creates a song, no one else can use this song without the pimmison of the artist. Intellectual property is different, this is when that the certin thing that has been created like a new discovery, the owner has certin rights but it still can be used by certin people. Each type of protection has its advantages, using copyright stops people from taking your idea and making in there own and putting it in other peoples work. Trademarks seprate themself from other brands, a lable showing this trademark can be found on lables and packaging. copyright can be put in use when you create a peice like a song, when this song is copyrighted then no one without your permmison can use this song, if they do there peice can be taken down and can be finned. Trademarks can be used on different logos, for example the nick tick has got a small R to show that it is trademarked meaning no one can use the logo shown.