MVI 0187 from amelia williams on Vimeo.
Constraints
When planning this corporate video my partner and
me came up with many ideas that we thought would look professional when
watching this video. For example we thought about following a few students
around from school to school, filming their journey and the subjects they take
and the friends they come in contact with. Because of the time frame we had to
film this and the time we were allowed to hire the equipment we were not able
to film students because of the time issue and also the students schedule, not
finding the right time when they and mean and my partner were both free to
film. Another big change in our story bored is the transition from school to
school using Google maps as the transition to save time and pace when watching,
because of the recording software we were thinking of using the transition will
not be as smooth as we thought leaving it looking un professional. Although
these ideas came across as well thought out and different from other videos and
would have worked well with the theme of our video, we could not put our ideas
into action.
Strengths and weaknesses
When looking back at my corporate video I have many
strengths and weaknesses that show in my video that come across when watching
and when I edited. A strength that I come across which is a strong theme that
came out throughout the video, which is using the right visuals and interview
questions to highlight the theme of a creative, independent friendly place to
be in. I also believe the relationship between the visuals and voice over went
well tougher creating a strong professional look when watching. A weakness of
my video is the text introducing the different interviewees, I tried to take
the colours of LaSWAP and use them as the text colours. When watching it back
the text looks 'cheap' and the feedback I was give shared that it did not live
up to a professional standard.
Strength and weaknesses compared with other
corporate videos
My work compared to the LaSWAP advert that is shown
on the website shows many similarities, brining forward the positive feeling
and learning experience you get when coming to this 6th form. Their were many
different shots of students in the LaSWAP website showing the different range
of students that come to LaSWAP, which I believe I tried to replicate in my own
corporate video, filming students from my year to show the diversity of this
school. Comparing to one of the Apple corporate video I tried to use the same
filming techniques when filming interviews, trying to film them at a certain
angle at a certain size to look professional when a Media audience is watching.
Looking and researching all the other corporate
videos connecting to schools and companies, I believe that my corporate video
became stronger due to the ideas that I wanted to create to achieve a
professional video look. When going back to reedit my work i started to take in
my clients feedback, I will look back at other corporate videos that I believe
will give my video more strength and will help me point out my weaknesses. For
example looking at the Westminster City corporate video they use text on screen
to show their success rate, which is edited on. When trying to add information
in a short period of time editing text is an easy and professional way to bring
forward the information of the school, which I believe will make create a strength
aspect towards my video. It can also help a weakness of my corporate video by
making me add different facts about LaSWAP, which will give information to a
Media audience watching.
I believe I could work on and change the text that
I used in my corporate video, from using text to highlight LaSWAP's success
rate and main information and to rethink the text that shows the names of my
interviewees. Looking at other productions that I have done in the past and
looking at all the different promotional videos from this unit I can take and
use the steady camera technique that was used to create professional standard
of filming.
My role within this production
When working with my partner I put together the
pre- production work of this project, I believe that I did well in this part of
the planning stage by completing everything that was needed to be completed
before the filming stage. I made sure everything was correctly filled out and
put together to help my partner and me during the filming stage. I believe that
I could have made a bigger effort to be involved in the filming stage,
gathering more visuals of different landscapes and buildings of the schools and
gathering and conducting more interviewees to use.
Feedback form others
When given my feedback about my video there were
many similarities between them all from my client, peers and teachers. One
difference is the transitions from my visuals to the voice over. A teacher told
me that I should make them softer, by using different transitions and fades. A
client then told me that my use of transitions was too much, telling me to cut
down and to not rely on them. This shows that I only have a few big problems,
which my production that people see straight away when watching, which are easy
to change and correct.
Teacher feedback
.- Don't spend too much time on one interviewee,
because it its to long for a viewer to watch
- Use more voice overs then images
Peer Feedback
- Add in more statistics about the success rate and
information about the school.
- Change the colour and the font of the text
Teacher feedback
- Change font and colour of the text
- Add in more transitions to make the look softer
Here is the feedback that was given to my when my client/peers and teachers watched my final edit of my LaSWAP corporate video. As you can see most feedback told to me to change a certain aspect are similar, which is easier for me when changing my video again to make it better and professional.
Legal and professional constraints
I wanted to use music in my video to create a
professional and friendly feel for a Media audience watching. To do this I had
to find music that was copyright free so I don't break the copyright act on
using other artists’ work without their permission. To get over this constraint
I looked up music copyright free so I could use in in my video without breaking
any rules and to create a corporate video with background music.
Another constraint that I had to come across when
filming my production is permission from the interviewees that are under the
age of 18, because most of the students that were filmed are under this age I
wrote out a permission slip stating what I will be using the footage that they
are included in for my promotional video and what will happen to this when it
is finished. Them completing the slip is the students giving me permission to
be filmed.
Management role
Management role for this production I believe was shared equally between me and my partner, we both decided and took on certain parts of the planning and filming stage and had many meetings discussing what we have gained and what aspects needed to be improved.
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