Proposal

Target audience and main context of radio package

I am going to produce a radio package including informational facts about the organization St. John ambulance. I am also going to advertise and try and recruit an age range of 13-17 year olds. I would like to use this age range due to them being the right age to be a member of the St John ambulance cadets. I also would like to target an audience who are interested in doing something with their spare time and would like a responsibility that is highly looked upon for a young person. I will be looking to try and spot aspires; young people who aspire to be better and want to do something for their community.

I am going to be using lighthearted tone when asking multiple, direct and open questions. I will be using a soft tone due to the people I am going to be talking to, as well as using open questions asking them what they enjoy most about St John ambulance. I will also asking questions about the history of ‘SJA’ for an audience listening can understand why this charity is around and why it is still in action.

Equipment requirements and time scheduling  

I am going to be using a flip camera from school (Acland Burghley) as well as a microphone to record the interview that I will also borrow off school for this session.. I will be using the outside kitchen area to record my interview at Highgate division (Gesbach Road), on Monday nights from 7-9 pm.  Because I am the only one who attends this division from my Media group and have a schedule for the Mondays nights I will be working alone. Nothing will need to be paid for when at the location or getting to the location because of free public transport, St John ambulance own the building at this location so no need to rent out for the time period. Interviewees also use free public transport as well as driving to the division. I have also created a production schedule including all the days were the division is not and is meeting. Starting the interviewing session at 7:20 pm and finishing before break, which is 8:05. I will be recording on 3 Mondays to make sure I have collected enough information from the cadets and making sure I have asked a variety of ages to make my radio package effective for an audience listening.

Journalistic context

I am going to place my radio package on Radio 4 on the segment ‘Secondary’, which talks about many issues and gossip related to students who attend secondary school. This segment starts at 4pm and ends at 5pm giving an hours air time to talk about these different issues. I will be trying to get 10 minutes of airtime to talk about my project of ‘SJA’. I choose this radio station segment 'Secondary' due to the target audience that listens. This radio segment is meant for a younger audience, playing recent popular music and talking about gossip and issues, which fits well with the audience I would like to advertise the organisation to. The segment that I would like to feature on is the right target audience for my project to be shown to, creating interest and understanding about the orginisation I am trying to advertise.

When looking more into Radio 4 and the section that I would like to feature in the context they air main purpose it to inform young people about certain topics that affect them. For example information about results days. My project is different from what is normally placed in this section because I am trying to inform them about an organization that they can join, advertise why young people should be interested. My radio package will be called ‘Amelia’s corner’ that will then be added to the segment ‘Secondary’.